Famous Books by
Edward de Bono
Lateral Thinking vs.
Lateral thinking is not a substitute for
vertical thinking. Both are required – they are complementary: lateral
thinking is generative, vertical thinking is selective...
Lateral Thinking Tricks
Generating New Ideas
Pick a random unrelated word
(example: window + flying)
Suggest the outrageous
(example: no one drives cars anymore)
Imagine or ask people to do the opposite
students teach, teachers take notes; or customers sell, sellers
evaluate the product they are offered)
The Power of
If you build broad
cross-functional expertise, no idea will be wasted!
6 Innovation Practice Tips
mind can accept only those ideas that have a frame of reference with
your existing knowledge. It rejects everything else. If your knowledge is
functionally focused, you'll be
open to new ideas related to your functional
expertise only and will miss all other learning and innovation
If you develop a broad
cross-functional expertise, no new
idea will be wasted. It will immediately connect with the existing knowledge
and will inspire you, energize you, and encourage your
The broader your net, the more fish you catch...
Ask Searching Questions
Don't ask one or two questions and then rush straight towards a solution.
With an incomplete understanding of the
problem it is very easy to jump to
Ask open-ended questions that elicit a wide rage of answers:
'Why' questions to discover the roots of the problem
'How' questions to discover different routes to significant
Effective Innovation: How to Stay Ahead of
the Competition, John Adair
The Bicycles and
Two boys on bicycles, 20 miles
apart, began racing straight towards each other. The instant they started, a
fly on the handlebar of one bicycle started flying straight towards the
other cyclist. As soon as it reached the other bicycle, it turned and
started back. The fly flew back and forth in this way, from handlebar to
handlebar, until the bicycles met.
If each bicycle had a constant
speed of 10 miles and hour, and the fly flew at a constant speed of 15 miles
an hour, how far did the fly flew? >>>
Encouragement of Lateral Thinking at