|
Aristotle posited that for
persuasion to be truly
effective, three elements must
be present:
trust, logic, and
emotions. These are the
three elements of TALE a
persuader must
communicate.
Yet, a persuasion effort will
only be effective if the subject
of persuasion is compatible with
deep values and
guiding principles of the
persuadee. Internal acceptance
is the fourth key element of the
TALE of persuasion that makes
the first three elements
external to the persuadee work.
|
