Emotions Determine Everything

By: Brian Tracy





Remember, everyone is primarily emotional. Everything that people do, or refrain from doing, is triggered by their deeper emotions.

Your job is to connect with their higher and more positive emotions so they feel so good about you they want to help you and please you in some way.

Caring Is The Key

One of the most important traits of all motivators at work is consideration.


Emotional Intelligence (EI)

Personal and Social Competencies

Positive Emotions are the Key To Life


Colors and Emotions Behind Them




Employees report that the best managers they ever had were people who cared about them as people and as friends. These managers took the time to ask them questions about their lives, and to listen patiently while they talked about the dilemmas and problems and situations in their families.




The more that the employees felt that the boss liked them and respected them, the more empowered and motivated they felt.

The flip side of caring is the demotivating feeling that the boss doesn’t care. This is almost invariably expressed in a lack of recognition, a lack of approval, a lack of appreciation and a general failure to pay attention to the employee over time.


Affiliative Leadership

Empathetic Leader

Emotional Marketing

Emotional Drivers of People

Marketing Law of Heart (Emotion)




"Don't forget that little emotions are the great captains of our lives and we obey them without realizing it."
~ Vincent Van Gogh


Listen to Emotions

Inspire People




Spend Time Listening

Remember, the amount of time that you spend talking to and listening to an employee is a signal to that employee that he or she is important to you and to the company.


Examples of Emotional Marketing

Asian Home Gourmet

High LQ Culture




This is why the very best bosses spend a lot of time walking around and chatting with their employees.

They sit with them for lunch and coffee.

They invite their comments and encourage open discussion and disagreements about work.



Happy Business, high-LQ team culture love empathy  

They create an environment where people feel that the work belongs to them as well as to the company. In that environment, employees feel good about themselves and more fully committed to doing the job and doing it well.