I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

My job is to not be easy on people. My job is to make them better.

  Steve Jobs Here's to the crazy ones quote


Steve Jobs advice quotes

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

Steve Jobs



When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They’ll want to do what’s best for Apple, not what’s best for them, what’s best for Steve, or anybody else.

  SuperSmart Employee advanced soft skills Apple is hiring



Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.


Do What You Love To Do and Make a Difference

The Crazy Ones





The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.


Innovation and Quality Excellence

Relentless Approach to Innovation



Steve Jobs advice quotes

Why join the navy if you can be a pirate?

Steve Jobs



It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too... We just want to make great products.

  Innovation Process A-Z/360 free rapid learning e-book by Vadim Kotelnikov



The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.


Steve Jobs' 12 Rules of Success

Steve Jobs vs. Others





We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.


Apple Innovation Strategies




I have one of the best jobs in the world. I get to hang out with some of the most talented, committed people around, and together we get to play in this sandbox and build these cool products. Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We're structured like a start-up. We're the biggest start-up on the planet. And we all meet once a week to discuss our business.


Steve Jobs Rescues Apple

Apple's New Business Models

Apple's Design Process

Steve Jobs on Love



Steve Jobs advice quotes

God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth.

Steve Jobs