Disruptive Innopreneur

Success Stories

Steve Jobs

Success Story    Rules of Success    Quotes

Business e-Coach   Success 360   Emfographics

  Vadim Kotelnikov, founder of 1000ventures - personal logo   Kore 10 Tips   One World, One Way, icon, logo


"Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me." Steve Jobs


Steve Jobs (success story) Steve Jobs: Do What You Love To Do and Make a Difference Ten3 Business e-Coach Apple's New Business Models

Steve Jobs: Brief Biography, Success Story, Find Your True Passion

Steve Jobs Quotes

Do What You Love To Do and Make a Difference

You've got to find what you love. The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world>>>

I want to put a ding in the universe.

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently – they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Do Your Best

That's been one of my mantras ‒ focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

Get rid of the crappy stuff and focus on the good stuff.

Our DNA is as a consumer company – for that individual
customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.

People don’t want to just buy personal computers anymore. They want to know what they can do with them, and we’re going to show people exactly that.


Innovation distinguishes between a leader and a follower.

We’re gambling on our vision, and we’d rather do that than make ‘me-too’ products.

Creativity is just connecting things.

Innovation is the ability to see change as an opportunity – not a threat.

I’ve always wanted to own and control the primary technology in everything we do.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.

My experience has been that creating a compelling new technology is so much harder than you think it will be that you're almost dead when you get to the other shore.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

New Product Development

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

Some people say you have to be a little crazy to buy a Mac. Well, in that craziness we see genius and that’s who we make tools for.

Design is not just what it looks like and feels like. Design is how it works.

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Idea Management

So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

I’m as proud of what we don’t do as I am of what we do... Our leadership comes from saying 'no' to 1,000 things to make sure we don’t get on the wrong track or try to do too much....it’s only by saying 'no' that you can concentrate on the things that are really important.

Winning Organization and People

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.

The only thing that works is management by values. Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.

It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too... We just want to make great products.

My job is to not be easy on people. My job is to make them better.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.

When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They’ll want to do what’s best for Apple, not what’s best for them, what’s best for Steve, or anybody else.


Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

Quality is more important than quantity. One home run is much better than two doubles.

Personal Life

I would trade all of my technology for an afternoon with Socrates.

My girlfriend always laughs during sex – no matter what she's reading.  >>>



  1. "Steve Jobs on the New iPhone and How 'It Began With the Tablet'", Brad Spirrison

  2. Steve Jobs Inspirational Story

  3. TechCrunch40 Keynote Speakers: Humble Beginnings

  4. A Collection of Inspirational Steve Jobs Quotes on Life, Design, and Apple

  5. 10 Golden Lessons from Steve Jobs, Ririan

  6. Steve Jobs Dies: Apple Chief Created Personal Computer, iPad, iPod, iPhone

  7. 9 things you didn’t know about the life of Steve Jobs, Taylor Hatmaker

  8. Steve Jobs: from parents' garage to world power, David Batty

  9. Steve Jobs and the 7 Rules of Success, Carmine Gallo

Humble Beginnings

Steve Jobs, founder of Apple Computer Corporation, was one of the most successful entrepreneurs. His success story is legendary.

His unwed mother decided to put him for adoption immediately after Steve was born because he was "an unexpected baby". 

He went to college but decided to drop out because it was too expensive. Recalling his time there Steve Jobs said, "I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple."


Steve Jobs advice quotes

Sometimes life hits you in the head with a brick. Don't lose faith.

Steve Jobs



Innovative Entrepreneur

At 20, Steve Jobs and Steve Wozniak started a company in a garage on April 1, 1976 after Steve saw a computer Wozniak designed for himself. Jobs named their company – Apple in memory of a happy summer he had spent as an orchard worker in Oregon.

Later that year, the duo debuted the Apple I at the Homebrew Computer Club in Palo Alto, California. A local store offered to buy 50 machines and to finance the production, the duo had to sell their most expensive possessions. Jobs sold his Volkswagen van while Wozniak sold his Hewlett-Packard scientific calculator.2

The company's second product called Apple II became such a hit that it is credited to be the best selling computer in the 1970s and early 1980s. By 1982 however, his company sales sagged in the face of competition from IBM’s new PC.

Apple Inc. started working on a new machine (‘insanely great’ according to Jobs) called the Macintosh. Steve Jobs was reported to commandeered the project, ruthlessly pushing its computer engineers and flying a pirate flag above the building where the team worked.2


Steve Jobs advice quotes

Why join the navy if you can be a pirate?

Steve Jobs



Introduced in 1984, by 1986 the Mac was a huge success.

After 10 years, starting from 2 kids working in a garage, Apple computer had grown into a $2 billion dollar company with over 4000 employees.

An internal power struggle in Apple ended with Jobs being stripped of his duties in 1985 and so he left the company 

A tragedy? Not at all! 

"It turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life," said Steve Jobs later on.


Steve Jobs advice quotes

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.  >>>

Steve Jobs



Steve Jobs is also a Former Chairman and CEO of Pixar Animation Studios, which is popular for its production of animated films such as The Incredibles and Toy Story. The firm was bought by Walt Disney Studios for $7.4 billion in stock, making Jobs the biggest individual shareholder at Disney.



Transformational Leader

Steve Jobs did wonders as his company teetered on the brink of collapse... More

Inspirational Leader: 10 Roles

Why Steve Jobs Loved Apple's Culture

"I have one of the best jobs in the world. I get to hang out with some of the most talented, committed people around, and together we get to play in this sandbox and build these cool products. Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We're structured like a start-up. We're the biggest start-up on the planet. And we all meet once a week to discuss our business," said Steve Jobs at the company's Worldwide Developers Conference.1  >>>

Inspiring Culture: 5 Elements Download PowerPoint presentation, pdf e-book

Most Admired By Great Achievers

When asked "Who do they admire outside of your own company?", all the three keynote speakers of TechCruch403 – David Filo, Co-founder of Yahoo, Chad Hurley, Co-founder of YouTube, and Marc Andreessen, Co-founder of Netscape – answered: "Steve Jobs"... More



Do What You Love To Do and Make a Difference

In his commencement address at Stanford University on June 12th 2005, Steve Jobs gave young people two major advices:

  1. Find your true passion and do what you love to do

  2. Make a difference... More

Steve Jobs' 12 Rules of Success

Steve Jobs' Resignation Letter (August 24, 2011)

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know.

Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.


Steve Jobs died on October 5, 2011

Steve Jobs' last advice Love is the Only Important Thing


Steve Jobs advice quotes

God gave us the senses to let us feel the love in everyone’s heart, not the illusions brought about by wealth >>>

Steve Jobs