New Product Design 6 Innovation Practice Tips by IDEO, a leading product design company     ① Observe people, customers and non-customers, especially enthusiasts.   Customer-driven Innovation     ② Play with your physical workplace in a way that sends positive "body language" to employees and visitors.   The Fun Factor Fun Culture at IDEO     ③ Think "verbs", not "nouns" in your product and service offerings so that you create wonderful experiences for everyone who comes into contact with your company or brand.   Innovation is Love BLISSful Inventor Productive Creativity     ④ Break rules and "fail forward" so that change is part of the culture, and little setback is experienced.   Freedom to Fail Noble Failure     ⑤ Stay human, scale your organizational environment so that there's room for hot teams to emerge and thrive.   Passionate Team Make Brainstorming a Religion     ⑥ Build bridges from one department to another, from your company to your prospective customers, and ultimately from the present to the future.   Synergy Innovation Human-AI Synergy