In virtual teams,
leaders have to
formalize roles and responsibilities better and create a highly defined
process where team members deliver specific results in a repeated sequence.
"You must lead differently. While co-located teams often benefit most from a
leader who acts as a facilitator, virtual teams need a manager who provides
clearly defined direction and removes all ambiguity from the process," says
Erin Meyer from INSEAD.
You must also
differently. "Trust takes on a whole new meaning in virtual teams. When you
meet your workmates by the water cooler or photocopier every day, you know
instinctively who you can and cannot trust. In a geographically distributed
team, trust is measured almost exclusively in terms of reliability,"
continues Erin Meyer. In multi-cultural global teams,
different kinds of
process should be used.