One World One Way Many Paths cultural differences East vs. West

One World, One Way, Many Paths

Cimcoin icon pearls of wisdom





Value Innovation


Culture for Innovation

Innovation Process



Cool technology alone is not enough. If it were, weíd all be riding Segways and playing with robotic dogs.

New opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience.

  Problem Solving Strategies and Techniques VadiK


IDEO Tom Kelley creativity innovation quotes

Noticing that something is broken is an essential prerequisite for coming up with a creative solution to fix it.

Tom Kelley




Empathy means challenging your preconceived ideas and setting aside your sense of what you think is true in order to learn what actually is true that people arenít conscious of.


Empathetic Leadership

Empathy is a Valued Currency



Product Design Innovation Process A-Z/360 by Vadim Kotelnikov  

Look wider. Don't focus too much on your competition Ė spend as much time learn from noncompetitive industries as well. Knowing the state of the art or the soon-to-be state of the art in one industry can give you a jump in your chosen field.



IDEO Tom Kelley creativity innovation quotes

The history of discovery is full of creative serendipity.

Tom Kelley




We are not funs of focus groups. We don't much care for traditional market research either. We go to the source. Not the "experts" inside a company, but the actual people who use the product or something similar to what we're hoping to create. It's precisely this observation-fueled insight that makes innovation possible. Uncovering what comes naturally to people. And having the strengths to change the rules.

  Lessons from Business Legends e-book PowerPoint slide deck for teachers



Go out and find some real people. Listen to their stories. Donít ask for the main point. Let the story run its course. Like flowing water, it will find its own way, at its own pace. And if youíve got patience, youíll learn more than you might imagine.




If you leave out the emotional content, you may have the best specifications in the world but people may not buy your product or service. Does the Apple IPod have better specs, or better data storage per dollar spent than other MP3 players? I donít think so, but it speaks to emotion.


IDEO's 6 Innovation Practice Tips

Cross-pollination Tips

Trend Spotting

Prototypes Persuade




Identify every barrier that keeps people away from your offerings, especially for first-time customers. Then systematically tackle each one, using a combination of simplicity, clear communication, and customer-centered design.


New Product Design

Observe People

Design Thinking