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Besides, traditional research
has the drawback of relying on
what consumers say, which is
often different from what they
actually think and do in real
life. People don't know what
they will do until they face an
actionable decision.
* * *
Listen to what highly successful business people say
"If I had asked the public what
they wanted, they would have
said a faster horse."
~
Henry Ford.
"Learn from noncompetitive industries. Knowing the start of the art or the soon-to-be state of the art in one industry can give you a jump in your chosen field." ~ Tom Kelley "Carefully watch how people live, get an intuitive sense as to
what they might want and then go with it. Don’t do market research." ~ Akio Morita
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