constantly search for new ideas and
make constant browsing of journals, books, newspapers and
your habit and an integral part of your
corporate culture. Browse the
aisles at your favorite bookstore and
make a practice of looking at
sections you've never checked out before. You'd be surprised at how
much you can learn about the latest trends by scanning titles and
too much on
your competitors – spend as
much time learn from noncompetitive industries as well.
Knowing the start of the art or the soon-to-be state of the art in
one industry can give you a jump in your chosen field.
customers and noncustomers, especially
Build bridges from one department
to another, from your company to your prospective customers, and
ultimately from the present to the future.
Make Ideation a Habit
get involved in many
innovative projects to acquire a unique
perspective on the future, get a sense of the
holistic nature of
how things evolve.