When people buy
new products their buying decisions are usually driven by
emotions and justified by logic. People tend to buy with their
hearts and rationalize with their heads.
win customers over, think behaviorally. How can you overcome
resistance to change, disrupt their old behavior, initiate a new
desired behavior and turn it into a habit?
brand and product from competitors, emphasize benefits, create a
great unique selling proposition (USP),
build credibility and
use emotional triggers to achieve your goal.
colors, videos and music
are strong emotional differentiators. According to the University of
Loyola, Maryland, color increases brand recognition by a whopping
Psychological triggers are strong
factors that can evoke a sale. Some powerful psychological triggers
are a guarantee of
satisfaction, curiosity, opportunity, fear, and guilt.
When a person has repeated a purchase
many times, the buying process turns into a habit. The conscious
mind hands over the decision power to the
subconscious mind that works millions of times faster.
Subconscious vs. Conscious
Leading brands build
customer relationships, make it easy for the customer to
buy from them,provide great
partner with their key customers in order to get better customer
insight, create greater
retain existing customers and win new ones.
Brand owners who want to steal
customers from their
need to understand that they are not competing against rival brands
as much as they are competing against their prospects’ existing
habits, subconscious thinking and resistance to change.