2019 has been a very exciting year in
packaging design, and 2020 is set to be no different. Boundaries in
the general world of design are also affecting packaging, and unless
you stay on top of these changes, you might not be able to keep up
with the competition. There will be a lot of surprises in the coming
year, and unless designers learn how to adapt and use these trends,
they’ll be left in the dust. Here are some packaging
design trends to keep an eye on in 2020.
Custom packaging used to be difficult
and costly, but companies are now making it easier than ever to
design custom packaging and have them delivered fast. Services like
allow businesses to create designs in minutes and have them
delivered in as fast as 24 hours. This should be a great equalizer
for small batch businesses and those who want to make a mark on the
market with a limited budget.
At first glance, the term might look
like an oxymoron, but
futuristic design and retro ideas can fuse together very well,
and we can expect more brands to embrace the look in 2020. We can
expect to see more bold gradients and neons to make a comeback as
well. Retro fonts should also be big.
We often hear about minimalism, and it
does still have its place in packaging design. However, we are also
witnessing a shift towards more opulence in packaging, and
maximalism in design is a great way to convey a sense of luxury.
This actually coincides with uncertainty in the economy, and this
could be a way for consumers to bring a sense of luxury into their
lives, even in hard times.
This is a trend that has been forming
for many years, and is not likely to go anywhere anytime soon.
Climate change is recognized as one of the major challenges of the
next century, and packaging that isn’t ecologically responsible is
bound to get attention for all the wrong reasons. Brands will do
everything to make their packaging as sustainable as possible, and
make it known too. We could also see more organic materials being
used, or materials that mimic them.
We can even expect certain brands to
ditch packaging all together. We’ve already seen these with products
like Lush’s line of shampoo bars, which makes the product itself
attractive enough to not need packaging.
This will also force designers to find
ways to do more with less. They will need to be able to make simple
materials like recyclable cardboard and other flat surfaces pop
without using excessive material. Either way, the use of
non-recyclable plastics will be a no-no, and something brands will
need to give special attention to in the next coming year.
2020 will bring a lot of changes for
the industry, and they can’t be ignored. If you’re a designer or a
business, make sure that you look at these trends in detail and find
ways that you can capitalize on them.