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Great Business is about Love
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7 Routes to
High Profits
Loving is about striving to make your loved ones happier. If you
make your customers feel happier, they will
stay with you, and you both will enjoy this lasting
loving relationship...
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Customer-focused
Culture
A
customer focus – as opposed to
"customer driven" or "market driven", – both internal and external, implies
that you don't just respond to what customers say they need and want, but
you apply your own body of knowledge acquired from years of experience and
study, in addition to your best knowledge of the customer, to deliver a
product or service that will exceed customer expectations, satisfy their
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emotional
need, achieve delighted
customers and lead to customer success...
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Customer Care As the
Mindset of Business Success
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Customer Care is not a technique, it is a
mindset. It is a customer-focused corporate mindset and culture that
inspires teams to keep creating and delivering extraordinary
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customer
value
and thus helps companies
acquire new
customers, provide superior
customer satisfaction, and
build customer
loyalty...
More
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Create Customer Value: 10 Lessons from Konosuke Matsushita
Love Your Customers
Love for customers is the
springhead of the cascade of
inventions
and the river of
revenues....
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Innovation Is Love
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Innovation
is actually a very
simple phenomenon.
Innovation is about
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Love:
do what you love to do
and love your customers...
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Customer-focused Total
Quality Management (TQM)
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TQM
activities shifted their emphasis from maintaining quality
throughout the production process to
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building quality
into the
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customer value
created by the firm by
designing and
developing products that meet or exceed customer requirements
and expectations. Customer-oriented TQM means also that one
should always
satisfy and never inconvenience the people in the next
process because they are customers...
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Loving Customer Relationships
Loving is about striving to make your loved ones happier. If you
make your customers feel happier, they will
stay with you, and you both will enjoy this lasting
loving relationship...
More
Sustain Customer Focus
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Creating Sustainable Profits: 9 Questions
Don't lose
focus on the customer
if you don't want to lose them and your business.
"There is only one boss. The customer. And he
can fire everybody in the company from the chairman on down, simply by
spending his money somewhere else," said
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Sam Walton.
Sadly,
mature companies often forget or forsake the thing that made them
successful in the first place: a customer-centric
business model. They lose
focus on the customer
and start focusing on the bottom line and quarterly results. They look for
ways to cut costs or increase revenues, often at the expense of the
customer. They forget that
satisfying customer needs and continuous
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value innovation is the only path to
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sustainable growth. This creates
opportunities for
new,
smaller companies to emulate and improve upon what made their bigger
competitors successful in the first place and steal their customers.
That's why large corporations keep trying to
design
business processes that will give them the
customer-service
advantages they once held as small businesses...
More
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