Vadim Kotelnikov    

Customer Focus

Achieve and Sustain it to help your business prosper


Business e-Coach     


 Love your customers, and they will love you back.  >>>   Customer Success 360 Download PowerPoint presentation, pdf e-book


Love for customer quotes, springhead, cascade of innovations, river of revenues, Vadim Kotelnikov, photogram



Customer-driven Innovation: 7 Practice Tips

  • Live your customer's life, "walk a mile in the shoes of your customer"... More



Google's 10 Guiding Principles

  • Focus on the user and all else will follow... More

The GE Leadership Effectiveness Survey (LES)

  • Has developed and communicated a clear, simple, customer-focused Vision / direction for the organization... More

Knowing Customers

Top 10 Subconscious Values

Customer Needs   What Makes People Buy

Creating Customer Value

Deep Customer Focus   Listening To Your Customers >> Tips

Passionate Teams   Service-Profit Chain   Customer Retention



Best Practices

HOSTer   Customer Care   Customer Value Creation

Great Business is about Love

7 Routes to High Profits

Loving is about striving to make your loved ones happier. If you make your customers feel happier, they will stay with you, and you both will enjoy this lasting loving relationship... More



Customer-focused Culture

A customer focus as opposed to "customer driven" or "market driven", both internal and external, implies that you don't just respond to what customers say they need and want, but you apply your own body of knowledge acquired from years of experience and study, in addition to your best knowledge of the customer, to deliver a product or service that will exceed customer expectations, satisfy their emotional need, achieve delighted customers and lead to customer success... More

Customer Care As the Mindset of Business Success

Customer Care is not a technique, it is a mindset. It is a customer-focused corporate mindset  and culture that inspires teams to keep creating and delivering extraordinary customer value and thus helps companies acquire new customers, provide superior customer satisfaction, and build customer loyalty...  More

Create Customer Value: 10 Lessons from Konosuke Matsushita

Love Your Customers

Love for customers is the springhead of the cascade of inventions and the river of revenues.... More

Innovation Is Love

Innovation is actually a very simple phenomenon.

Innovation is about Love: do what you love to do and love your customers... More

Customer-focused Total Quality Management (TQM)

TQM activities shifted their emphasis from maintaining quality throughout the production process to building quality into the customer value created by the firm by designing and developing products that meet or exceed customer requirements and expectations. Customer-oriented TQM means also that one should always satisfy and never inconvenience the people in the next process because they are customers... More

Loving Customer Relationships

Loving is about striving to make your loved ones happier. If you make your customers feel happier, they will stay with you, and you both will enjoy this lasting loving relationship... More

Sustain Customer Focus

Creating Sustainable Profits: 9 Questions

Don't lose focus on the customer if you don't want to lose them and your business.

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else," said Sam Walton.

Sadly, mature companies often forget or forsake the thing that made them successful in the first place: a customer-centric business model. They lose focus on the customer and start focusing on the bottom line and quarterly results. They look for ways to cut costs or increase revenues, often at the expense of the customer. They forget that satisfying customer needs and continuous value innovation is the only path to sustainable growth. This creates opportunities for new, smaller companies to emulate and improve upon what made their bigger competitors successful in the first place and steal their customers.

That's why large corporations keep trying to design business processes that will give them the customer-service advantages they once held as small businesses... More



Konosuke Matsushita advice quotes

Company's vision must be driven by
the aspirations of its customers.

Konosuke Matsushita


Michael Dell advice

We pursue one goal: finding the  next frontier of value that we can create for our customers >>>

Michael Dell

Dell Inc.

Jack Welch advice business quotes

The best way to hold your customers
is to constantly figure how to
give more for less.

Jack Welch


Jack Ma quotes

I'm not a tech guy. I'm looking at the technology with the eyes of my
customers, normal people's eyes.

Jack Ma