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Sell Dream
Inspirational leaders sell dreams by articulating their great
vision of a better future and motivating people to embrace and work
towards that shared future state.
A dream inspires people and provides
focus that helps navigate through distractions. |
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Sell Hope
"A
leader is a dealer in hope,"
said
Napoleon. Selling hope
involves offering followers a
vision and benefits of a better
future.
Transformational leaders
promise transformative results.
Impactful leaders raise hopes
and make followers feel more
optimistic and excited about
possibilities of future
outcomes.
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An emotional appeal is a powerful tool
of persuasion that is designed to create a desired
emotional response. As “a dealer in hope”, paint the
target that fuels the fire within yourself and also
serves as a fire lighter for your followers.
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Inspirational Leadership
Sell
Dreams and Emotional Benefits |
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