T-shaped Head of Growth - generalist and specialist

Generalist & Specialist

Usually, a Head of Growth is a T-shaped business executive who is knowledgeable in many fields, but deeply skilled in accelerated business growth.

A T-shaped Head of Growth is able to create a holistic growth strategy by linking the core areas of cross-functional management with expertise in growth management.

T-shaped Head of Growth generalist and specialist

A generalist can do a little bit of everything, can create a holistic strategy and is capable of a leading a cross-functional rapid-growth team. A rapid-growth specialist knows how to create disruptions and move with speed.

A specialist keeps up with new growth strategies and test-worthy trends that keep emerging.

Head of Growth

Growth Hacking

Growth Executive

Sample Job Description

Slides

Head of Growth

Notes

Head of Growth tasks growth hacking managing growth nurturing growth

Synergizing the Roles of a Generalist and a Specialist

An innovative growth leader is a venturepreneur who is creative both strategically and cross-functionally.

There are endless ways to connect strategies, capabilities and skills synergistically. Here are some of them:

•“Garden” and “Kitchen” stages of a brainstorming session – generate focused ideas first and then synergize them (“cook a soup”).
• Synergize diversities – create synergistic cross-functional teams.
•“The Tree of Business” – taking a holistic view of a business venture and designing it “from roots to fruits” by synergizing resources and capabilities.
•Innovation portfolio – synergize strategically aligned radical and incremental innovation projects.
•Synergize activities of value innovation, marketing and selling experts..

A Head of Growth is a cross-functionally excellent T-shaped executive who has a foot in each department and designs the entire journey from value creation to retaining customers.

Growth Hacking

Growth hacking refers to strategies regarding the reach of a company. It may involve new marketing initiatives, inventing disruptive products, designing and implementing venturepeneurial or competitive disruption strategies, alpha/beta testing, or experimental trials to discover what works and what doesn’t. In this role, a head of growth is focused on scaling s/his company as quickly and sustainably as possible.

Managing Growth

Growth management is a twofold term. On one hand, a head of growth may be responsible for managing other strategic planners, value innovators, intrapreneurs, marketers, or freelancers. On the other hand, s/he will be heavily involved in KPI measurement and other ROI metrics. A Head of Growth keeps a finger on the pulse of growth initiatives and redesigns corporate growth strategies accordingly.

Nurturing Growth

Nurture is the act of nourishing; tender care; education; training. Nurturing growth refers to the use of new or existing strategies that build capabilities for growth, enhance motivation, retain customers, engage customers as co-innovators, etc.