Growth hacking is a subfield of growth marketing
focused on the rapid growth of a company.


Growth Hacking started in relation to early-stage startups that need rapid growth within short time on tight budgets, and also reached bigger corporate companies.

 

 

 

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Growth hacking is referred to as both a process and a set of cross-disciplinary (digital) skills.

The goal is to regularly conduct A/B testing that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that don't before investing a lot of resources.

 

 

   

Head of Growth

A Head of Growth is focused on growth and growth alone.

Growth Hacking Team

A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.

   

 

 

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Growth hacking is not just a process for marketers. It can be applied to product development and to the continuous improvement of products as well as to growing an existing customer base.

As such, itís equally useful to everyone from product developers, to engineers, to designers, to salespeople, to managers.

 

 

 

 

 

Competences

Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, search engine optimization (SEO) and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base.

Many growth hackers are using techniques such as  website analytics, content marketing and A/B testing.  Yet, growth hacking is not just a part of the online marketing ecosystem. A growth hacker requires a lot of additional data and technical skills.

 

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Job Description

Growth Executive