Vadim Kotelnikov  

9 Maxims of Venturing







KoRe 9 Maxims of Venturing by Vadim No idea survives first contact with the reality  

I formulated these 9 maxims of venturing for aspiring venturepreneurs.

Those who have an experience in launching a venture have already learned them by doing.

Venturepreneurs grow stronger by overcoming these challenges.




"No plan survives first contact with the enemy," said Carl von Clausewitz.

The three main types of enemies of a venture are:

1. Fuzziness; 2. Resistance; 3. Counterattacks.


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KoRe 9 Maxims of Venturing


Stand Out


Vadim Kotelnikov Disruptive Entrepreneur challenges quotes  

No idea survives first contact with reality.

No plan survives first contact with the implementation.

No venture design survives first contact with the stakeholders.




No change initiative survives first contact with the comfort zone of the target audience.

No business model survives first contact with a major resistance or a counterattack.

No competitive strategy survives first contact with the competition.



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No marketing plan survives first contact with the market.

No selling proposition survives first contact with the customer.

No winner survives the first contact with the giving-up.





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Maxim is a short, pithy statement expressing a general truth or rule of conduct.

Venture is an undertaking involving chance, risk, or danger.

Venturing means undertaking a risky or daring journey into a terra incognita.





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  Vadim Kotelnikov author of rapid-learning courses life, thinking, creativity, entrepreneurship, innovation, business, marketing

Innovative Entrepreneur