Why do new products fail?

Many large companies face the following new product performance problems:


Innovation Project


①  Insufficient attitude motivation due to lack of an inspiring product vision

②  Insufficient preparedness to win the war against diverse enemies of a new product development project

③  Shackles of the current business model and attitudes

  Unclear assignment of ultimate new product responsibility

⑤  Unclear career path for commercial development / new product personnel




Innovation System


①  Lack of a well defined divisional new product strategy

②  Concerns regarding management's real commitment to new products

③  Insufficient incentives to encourage risk taking

  Weak of missing links in the innovation support structures

⑤  Lack of formalized screening and measurement criteria