are aligned, it is easier for a firm to predict the actions its
partner will take as it encounters different situations requiring
decisions to be made that will affect the alliance.
The companies – or
teams within a company - can share their know-how to achieve
synergy – results that
exceed the sum or the parts.
source of competitive advantage. Trust
fosters enthusiasm, ensuring the best performance from everyone.
Fewer resources to monitor and
control the alliance are
allocated because the both
parties are known to be