Trust-based working relationships are an important source of your sustainable competitive advantage because trust is:


Difficult to replicate

Superior to competition


Applicable to multiple situations




Unique: every person in your organization is unique, every relationship is unique, and the atmosphere in your company is unique.

Difficult to replicate: no competitor can replicate the relationships within your firm that trust denotes.

Superior to competition: trust inspires employees to build a company that stands out from its competition.

Sustainable: elevates levels of commitment, and sustains effort.

Applicable to multiple situations: trust improves communication, creative collaboration, knowledge sharing, conflict resolution, and many other areas.


Happy Business

Harness Your People for Competitive Advantage

Build Trust to Improve Performance 

Passionate Team

Team Creativity






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Winning Organization






There is a strong correlation between components of trust and productivity. Trust between individuals, groups, and organizations is at the core of today's complex and rapidly changing economy. Mutual trust is a shared belief that you can depend on each other to achieve a common purpose.


Building Trust Across Cultural Boundaries

High LQ Culture

Conflict Management




Enhanced Performance

Trust inspires employees to give their best to the company, enhances performance, elevates levels of commitment, and sustains effort.

An atmosphere of trust and empowerment makes supervisors more productive as well by removing the need for close monitoring of employees.




Trusting Business Partnerships

Trustworthy firms have competitive advantage when it comes to establishing strategic alliances. The purpose of a synergistic strategic partnership is to get results that exceed what a transaction can do. Mutual trust helps achieve this benefit... More


Benefits of Trusting Business Partnerships

8 Conditions for Building Trust Between Partner Organizations




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