Brand Attributes represent the essence of the brand and portray a company's brand characteristics.

This set of characteristics signifies the basic nature of a brand and differentiates the company from its competitors in the eyes of customers





Two Types of Brand Attributes

There are hard and soft brand attributes that forms the basis for a strong brand,  brand appeal, differentiation strategies, and strategic brand management.

  Brand Attributes hard and soft



Hard Brand Attributes are tangible features that are developed through texts, images, sounds, and videos. Name of the company, its vision, logo, slogan, taglines, value mantra, branded signs, images, gestures, music, songs, chants, and color combinations are examples of hard brand attributes.




Soft brand attributes are intangible features that are developed through design and implementation of differentiated value creation strategies.


Brand Ambassador

Word-of-Mouth Marketing







Vadim Kotelnikov

Coaching by Example

Innompic Games

Innompic Games


Business Design of Innompic Games

Brand Attributes of Innompic Games

Name    Vision    Logo    Gesture    Anthem    Chant

Shared Values    Value Mantra    Innompic Glossary