The Importance of Slogans
A great slogan is a key to business
success because people only trust the things to which they can
Slogans are the
first impressions for many potential consumers. Slogans are used to convey a powerful
message about your company, product, service or
cause that it is representing. The goal of your corporate slogan
to summarize the
brand in a way that sticks in the head.
Coupled with your
slogan should be
memorable and create powerful associations with
your company, brand or product it is representing. Slogans should
catch the audience’s attention and
emotions, visually expresses the
of your product, affect the way consumers view your product compared
to others, and influence their purchasing decisions.
A tagline is a memorable phrase that makes a company or a product
known and reinforces it in the consumers’ memories. Taglines lead
people closer to the message and to the essence of the brand.
While slogans are social expressions
that inform and draw the attention of consumers to what the company
or the product is all about, taglines are to create a lasting
dramatic effect in an audience’ memory and give a product or company
distinction over the competition.
The slogan 'We don't teach, we inspire'
Business e-Coach from traditional educational
The slogan 'Play at home, shine globally'
‒ Olympic web games for
innovators ‒ from
traditional venue-tied Olympic games.
Best Slogan Contest
Creation of a winning slogan is also one of the
Innovation teams must
invent a new product first and then create a
product vision, given the product an appealing
create a great slogan.
The slogan of the value-added
Cimjoy is 'Smart and joyful e-World'.
The extended version of the slogan: 'Smart
and joyful e-World ‒ let your talents unfold!'
Learn from Others
Learn from your competitors
– analyze their slogans.
Involve your audience.
Put yourself in your audience’s or potential customers' shoes.
involve people and help them feel great about themselves and
shine. For instance, you can ask people which single word do
they think best describes your dream services. Select the most
important words and award the winners.
5 Tips for Writing an Effective Slogan, Inc.
What Are the Features of a Slogan?, Lisa Mooney