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Disruptive Creativity defined
Disruptive
creativity is about shattering old patterns with
radical, imaginative ideas to create new markets
or transform existing ones, challenging the
status quo in business, marketing, or
technology, and forcing evolution by making old
methods obsolete, like using startup mindsets
for big brands or leveraging new tech to empower
individuals.
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It’s about "creative
destruction" – proactively
making things redundant to drive
progress, not just improving
incrementally.
Disruptive creativity involves
challenging established norms
and boundaries. It recognizes
human intelligence and the drive
to understand the 'why' behind
things, positioning people as
creators rather than just
consumers. AI is emerging as a
significant force in this
domain, acting as both a tool
and a collaborator to foster
innovations that push beyond
traditional limits.
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"Most teachings
about life, leadership, entrepreneurship,
business, strategy, and innovation work well in
life, but only until big challenges arise along
the way. In such cases,
super gamification comes to the rescue,
helping to successfully overcome big
challenges."
~
Vadim Kotelnikov |
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Key
Aspects of
Disruptive Creativity
Challenging Norms: Breaks
established rules and behaviors,
whether in advertising
(disrupting audience patterns)
or business models (disrupting
industries).
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Radical Change: Focuses
on fundamental shifts rather
than small, linear improvements,
aiming for significant impact.
Market Transformation:
New entrants use disruptive
creativity to redefine
competitive landscapes.
Mindset Shift: Adopting a
startup mentality (limited
budget, focus on buzz) even
within large companies to foster
innovation.
Proactive Obsolescence:
Creative destruction,
intentionally timing the
obsolescence of current
offerings to develop updated
versions.
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Examples and
Applications
Empowerment: Shifting
from centralized hierarchies to
decentralized networks that
empower individuals, especially
intrapreneurs.
Entrepreneurial Strategies:
Creating new customer needs and
entirely new markets through
innovative business models
enhanced with entrepreneurial
simulation games such as
InnoBall.
Marketing: Using
icebreaker strategies and/or
well differentiated messages
aimed at
enthusiast customers.
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AI Intelligence.
AI Intelligence is the ability to know,
use, master, influence, and benefit from AI. |
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AI Intelligence |
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