“Every act of creation is first an act of destruction.” ~ Pablo Picasso


Creative destruction is the dismantling of outdated practices in order to make way for innovation.

 

 

 

 

Examples
of creative destruction in history


Henry Ford's assembly line revolutionized the automobile manufacturing industry.


Apple’s smartphone iPhone revolutionized the mobile phone industry


Vadim Kotelnikov’s Business e-Coach – the first free online inspirational self-learning university launched in 2001 – revolutionized both the business education and internet-entrepreneurship industries and gave the birth to the content marketing industry.

 

 

 

Vadim Koelnikov personal logo

Smart & Fast

Innovative Entrepreneur

 

 

 

 

 

 

Vadim Koelnikov personal logo

Smart & Fast

  INNOBALL simulation game

 

 

 

 

   

Growth Hacking Team

A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.

   

 

 

Growth hacking is not just a process for marketers. It can be applied to product development and to the continuous improvement of products as well as to growing an existing customer base.

As such, it’s equally useful to everyone from product developers, to engineers, to designers, to salespeople, to managers.

 

 

 

Competences

Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, search engine optimization (SEO) and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base.

Many growth hackers are using techniques such as  website analytics, content marketing and A/B testing.  Yet, growth hacking is not just a part of the online marketing ecosystem. A growth hacker requires a lot of additional data and technical skills.

 

Effective Growth and Marketing Hacks for Startups

Reciprocal Marketing

Brand Ambassador

Buzz Marketing