Vadim Kotelnikov    

Creative Marketing

Set Yourself Apart

   

Business e-Coach  Success 360  Kore 10 Tips

    

Creative Marketing: Stand from the Crowd, emfographic

 

 

 

 

Examples of Creative Marketing and Selling Techniques

Adapted from 12 Clichés of Selling and Why They Work, Barry Farber

  • Bribing a window washer: Tony Wainwright, chairman of a $2.5 billion corporation and one of the world’s foremost salespeople, once sat in the reception room of the Wrigley Co. for two days, trying to get a meeting with company chairman Philip K. Wrigley. Finally, he cornered a window washer, gave him $200, and got him to write on the chairman's window: "Wainwright has a great idea." Naturally, Wrigley came out immediately to see who this Wainwright fellow was and to hear what he had to say... More

 

 Joke:  Smart Selling

A storekeeper had for some time displayed in his window a card inscribed 'Fishing Tickle.'

A customer drew the proprietor's attention to the spelling. 'Hasn't anyone told you of it before?' asked the patron.

'Oh, yes,' the dealer said placidly, 'many have mentioned it. But whenever they drop in to tell me, they always buy something.' ... More jokes

Achieving Explosive Growth

How can you be creative enough to get noticed by your prospective customers?

Virtuoso Marketing  Download PowerPoint presentation, pdf e-book

Traditional marketing approaches often don't work, especially when new market niches are created.

 

Set Godin advice

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.  >>>

Set Godin

 

By demanding and encouraging creativity and outside-the-box thinking with no holds barred, business leaders and innovative marketers can achieve explosive growth. The effort involved can be remarkable, but so can be the rewards for your business.

 

 

You Must Make an Impression

Differentiation Strategies

How are you going to stand out from competitors?

Apart from cutting edge products you need design and implement cutting edge marketing strategies.

Yes, traditional marketing techniques can deliver average results, but "out of the box" solutions can make wonders.

Creative marketing will help you generate the results you’ve been looking for. Unique original low-cost marketing ideas can help you grow your business tremendously. Innovative marketing strategies can move your brand quickly from an intriguing concept to a household name.

In selling, you must also be creative to make an impression on your prospects if you wish to get the business.

Synergistic Selling: 3 Components

Case Studies Estee Lauder Breaks Galleries Lafayette

Estee Lauder simply refused to give up. When she wanted something, she used highly creative tactics to get it. She resorted to one such tactic to break the prestigious Galleries Lafayette account in Paris. When the manager refused to stock her products, Lauder “accidentally” spilled her first women's fragrance Youth Dew on the floor during a demonstration in the middle of a crowd. As the appealing scent wafted through the air, it quickly aroused the interest of customers, who began asking where they could purchase the product. Seeing this, the manager capitulated and gave Lauder her initial order... More

Case Studies Half.com: Buzz Marketing

Adapted from Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes

Before spending a single dime in traditional marketing, Half. com captured the attention of the media, and the Internet community. Time magazine called it "one of the greatest publicity coups" in history.

Twenty days after the launch, e-Bay called. Within six months Half.com was sold to eBay for US$ 300 million... More

   

 

Vadim Kotelnikov advice quotes

Design a synergistic marketing strategy to become remarkable and make prospects fall in love with your firm.

Vadim Kotelnikov

e-Coach

 

 

One Foot In the Door...    "If I Can Speak To God..." ...

Humor Can Pay Off...

Case Studies Guinness: Creative Brand Marketing...

Case Studies Procter & Gamble: Experimenting with New Brands...

Case Studies “Got Milk” Advertising Campaign...

Case Studies InsBeCo...    Case Studies Fun4Biz...

 

 

 

References:

  1. 12 Clichés of Selling and Why They Work, Barry Farber

  2. Marketing Case Studies, Fast Company

  3. Lessons of Listening, Barry Farber

  4. Don't Shout, Listen, Fara Warner, Fast Company

  5. Valentino Film: Creative Marketing Strategies, TIFF 2009

  6. Brand Marketing: Guinness, Scott Kirsner, Fast Company

  7. Burger King's Back With New Buzz, Kevin Newcomb, ClickZ

  8. SIT, Burger King, and the Take-Away, Grant Harris

  9. Aaron Burr Milk Commercial

  10. Five Ways to Win Over Customers, Carmine Gallo, author of Fire Them Up!

  11. "Just what it creativity?", Kimberly Palmer, Zero Budget Marketing blogger

   

Winning Customers

Creating Customers >> Creating Customer Value

Marketing Strategies  >>  White    Emotional    Experiential   Relationship

Entrepreneurial Strategies    Entrepreneurial Creativity

Harnessing the Power of Psychology

Beta-Testing a New Product and Market Learning

Slogan

10 Tips  >>  Innompic Contests

Advertising Slogans >> Contests at FunzBiz

Surprise To Win

Stand Out from the Competition  >>  3 Strategies

Value Innovation >> 10 Tips

Radical Innovation  >>  Customers

Surprise Your Existing Customers To Retain Them

Examples

Innompic Games  >>  Differentiated  ‖  Creation Show  >>  Developing

Half.com    Estee Lauder    Marketing Secrets of the Rich Dad Brand

Burger King's Creative Buzz Marketing Event

4 Banned Commercials    Commercial Newspaper

   

 

 

"You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel it in their gut. Because if they don't feel it, nothing will happen." ~ William Bernbach