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You Must Make an Impression
How are you going to stand out from
competitors?
Customer
Success 360
Apart from cutting edge products you need
design and implement cutting edge marketing
strategies.
Yes, traditional marketing techniques can
deliver average results, but "out of the box" solutions can make wonders.
Creative marketing will help you generate the
results you’ve been looking for. Unique original low-cost marketing ideas
can help you grow your business tremendously. Innovative marketing
strategies can move your brand quickly from an intriguing concept to a
household name.
In selling, you must be creative
too to make an impression on your
prospects if you wish to get the business.
Synergistic Selling: 3 Pillars
Case in Point
Half.com:
Buzz Marketing
Adapted from
Buzzmarketing: Get People to Talk About Your Stuff
by
Mark Hughes
Before spending a single dime in traditional
marketing,
Half. com captured the attention of the media, and the Internet
community. Time magazine called it "one of the greatest publicity
coups" in history.
Buzz Marketing
Twenty days after the launch, e-Bay called.
Within six months Half.com was sold to eBay for US$ 300 million...
More
Case in Point
Estee Lauder Breaks Galleries Lafayette
Estee Lauder simply refused to give up. When
she wanted something, she used highly creative tactics to get it. She
resorted to one such tactic to break the prestigious Galleries Lafayette
account in Paris. When the manager refused to stock her products, Lauder
“accidentally” spilled her first women's fragrance Youth Dew on the floor during a
demonstration in the middle of a crowd. As the appealing scent wafted
through the air, it quickly aroused the interest of customers, who began
asking where they could purchase the product. Seeing this, the manager
capitulated and gave Lauder her initial order...
More
Estee Lauder: 15 Rules for Success
One Foot In the Door...
"If I Can Speak To God..." ...
Humor Can Pay Off...
Case in Point
Guinness: Creative
Brand Marketing...
Case in Point
Procter & Gamble:
Experimenting with New Brands...
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