Price in Terms of Value
The best price is always the one that provides
you with the most
long-term profits. Price in terms of value rather than cost. Cost-plus
pricing is worst choice. When you start pricing more intelligently,
you will have a real advantage over most of your competitors.
Creating Customer Value: 9 Questions To Answer
Don't Price Too High or Too
If your price is too high, your sales will be
hurt. But this can also be true if you price your product too low, advises
Derek Gehl from
Internet Marketing Center.
People think it's probably "too good to be true" and get suspicious when the
price is far below their expectations. As a result, they don't feel
confident making a purchase.
Free or No-fee?
You may wish to offer complimentary products,
services, and other benefits to your customer. Should you call them "free"
or "no-fee"? Call them "no-fee" wherever possible. Why? Free and no-fee
look, sound and feel different. "Free" suggests there may not be a great
deal of value. "No-fee" suggests that there is
but you are giving it as a gift.
The Tao of
By: Marlen Jensen3
Bringing Eastern enlightenment to Western marketing strategy.
Clever are discounts that commit a customer to
you for further sales.
Discounted razors, when you sell razor blades.
Discounted ink jet printers, when you sell ink
Know your customers. If a man known for his
cheapness buys from you... raise your prices immediately.
Even the "monetarily challenged" can enjoy
splurging or treating themselves to a relatively expensive candy bar,
shampoo, or after-shave...