Marketing strategies without → emotion will not work.

Emotion stimulates the mind 3000 times faster than rational thought. It's an emotional world we live in. Many people say we live in a rational world but nothing could be further from the truth. Emotions drive our behavior; the world is driven by emotions. Rational thought leads customers to be interested but it is emotion that → sells. People really aren't much interested in attributes; they want to know if they can have a product that suits their personality. It is all about values., but conscious and subconscious.

→ Subconscious vs. Conscious

Emotional marketing is better in many instances than rational marketing that focuses on product attributes. Capturing minds is one thing; → capturing hearts is quite another. Build emotions in your marketing strategies; don't always chase "share of wallet – chase "share of heart". Employ strategies that would make decisions very → emotionally driven and remove the rational questions that might drive the prospect elsewhere.  >>>