Marketing and Selling Marketing Strategies   The Law of Heart   Adapted from The 22 Immutable Laws of Marketing, Al Ries, Jack Trout and Paul Temporal         "If you have a structured view of the opportunities in your assets, tell the story in a way that allows a buyer to feel the value, not just see the numbers." ~ Dean Prebble       Marketing strategies without → emotion will not work. Emotion stimulates the mind 3000 times faster than rational thought. It's an emotional world we live in. Many people say we live in a rational world but nothing could be further from the truth. Emotions drive our behavior; the world is driven by emotions. Rational thought leads customers to be interested but it is emotion that → sells. People really aren't much interested in attributes; they want to know if they can have a product that suits their personality. It is all about values., but conscious and subconscious. Emotional marketing is better in many instances than rational marketing that focuses on product attributes. Capturing minds is one thing; → capturing hearts is quite another. Build emotions in your marketing strategies; don't always chase "share of wallet – chase "share of heart". Employ strategies that would make decisions very → emotionally driven and remove the rational questions that might drive the prospect elsewhere.  >>>     → Virtuoso Marketing  ●   Emotional Marketing   Loving Customer Relationships         Love your customers, and they will love you back. Vadim Kotelnikov Relying too much on proof distracts you from the real mission – which is emotional connection. Set Godin