Disruptive innovation is a term often used in academic business
management circles and it applies as much to the iGaming sector as
any brick-and-mortar industry. This article will introduce you to
some iGaming companies that are on the cusp of disruptive
innovation. However, we first need to spell out what is disruptive
innovation.
Example of disruptive innovation
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INNOMPIC GAMES
Clayton Magleby Christensen was the
originator of the disruptive innovation business theory. In simple
terms it refers to a new process that takes root and over time
completely replaces the earlier mechanisms. The classic example is
the assembly line manufacture of automobiles at Ford that led to the
production of cheaper products and revolutionised the transport
market. Within the online gaming industry, the best example of
disruptive innovation is live dealer casino games. These games are
conducted in actual casino settings and relayed to the players’
devices via fast speed Internet. The experience is so realistic that
the simulated roulette and blackjack games at online casinos have
become relics of the past.
NetEnt and VR Slots
What Are VR Slots?
Virtual reality (VR) creates an
environment that can be experienced as real, but is in fact
illusionary. The most common form of VR today is in sports. In VR
tennis, for example, once you put on the head set you feel that you
are actually hitting the ball with a racket, whereas you are only
moving your arms. VR slots create a similar experience. You feel
that you are in a console of a slot machine as in a land casino. You
can change bets and spin the reels, getting the full immersive
experience sitting at home. VR slots are written in a different code
from the normal online casino games and you will need the specified
headset.
How VR Slots Can
Disrupt Existing System
You can play slot games at online
casinos from home. No matter how advanced the software is, you
cannot get the same experience as spinning slots machines in a
brick-and-mortar casino. The latest slot consoles have gigantic
double screens and a host of features that just will not work on
desktops. VR slots will change this completely. You will get the
full audio-visual immersive experience of playing “land casino”
slots from home. Just like no one wants to play simulated casino
table games now that live dealer games are available, no one will
want to play the present online video slots when given a chance to
play VR slots. This innovation will be disruptive for land casinos
as well, at least to a measurable extent. When you put on a VR
headset and connect to the VR slot game you virtually enter the 3D
environment of a casino. You can move around and activate the
buttons of the slot machine as you would when sitting at the console
of a Vegas casino. When you get exactly the same joy from home, why
pay to travel to another city to play in a casino.
The Hindrances to
Acceptance of VR Slots
There are multiple reasons
why VR slots have not become mainstream yet, but NetEnt think
they can change that.
The biggest stumbling block is the
headset. The Oculus Rift VR headset, or equivalent models, is
extremely high priced today. These prices will not support VR slots
at a widespread level. Laptops that can support VR software are also
priced at the top end. Prices will fall, but the process is likely
to be a slow one.
By the time prices of the hardware
reach acceptable levels, players must have a reasonable base of VR
slots to choose from. Here NetEnt has indicated that it is more than
prepared. Some of the most popular online video slots from its
portfolio have been recast in the VR format. These have been
exhibited at major iGaming expos and are available at selected
online casinos for players that have the requisite equipment. You
can check out the following titles.
▪
Gonzo’s Quest VR
▪ Jack’s World VR
▪ Starburst VR
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