Surprise to Win in Business   Excite your employees, amaze your customers, and astonish your competitors to win the battle in the marketplace! Vadim Inventor Author Founder   "Out of the box" strategies can make wonders and help you achieve explosive growth. Radical Innovation Disruptive Strategist Venture Strategies Competitive Disruption Inspiring Culture Surprise Your Customers   Make war without a standard approach... He who controls the element of surprise will win the battle. Sun Tzu The backbone of surprise is fusing speed with secrecy. Carl von Clausewitz   To create and grow a truly dedicated and inspired customer base and build customer loyalty, you must go far beyond merely satisfying your customers. You must keep coming up with innovative ways to surprise and delight them. To add special "BIG things" that will help you to stand out from your competitors, you should. Lessons from Business Legends       KoRe 10 Strategies to win the battle in the marketplace         Amaze and Please Your Customers       ① To become a market leader, develop market dominance strategies, deliver more than you promised,  go beyond and above customer expectation – package the expected and unexpected to succeed.   Stand Out Competitive Disruption     ② Send your customers and prospects surprise gifts; spread the love around; reward your best customers via a surprise; take care of even your most casual customers to create amazing customer experience and turn them into loyal shoppers. ③ Develop virtuoso marketing strategies, focus on emotional drivers, invent creative marketing programs. Marketing Rainbow     ④ Focus on customer-driven value innovation – every day! Be unique in your approach to creating and delivering customer value to stand out from the competition. Customers like uniqueness, and they will view their relationship with your business as a special, rewarding one.   Innovation is Love Synergistic Marketing Surprise Customers to Retain Them       Astonish and Awe Your Competitors       ⑤ To win, develop sound competitive strategies, the ability to surprise and move quickly to create competitive disruption; practice OODA – Observe-Orient-Decide-Act.   Competitive Disruption Ask Learning SWOT Questions     ⑥ Change the name of the game by introducing radical innovations and developing new-to-the-world products. Innovation Process A-Z/360 ⑦ Search for opportunities everywhere and pursue them – with speed. Entrepreneurial Organization     ⑧ Initially, stay beneath the radar of your competitors; then emerge unexpectedly and keep accelerating the pace of change as your competitors weaken.   Radical Project Management (RPM) Rapid Experimentation       Excite and Enthuse You Employees       ⑨ Create an inspiring corporate culture; turn your business cause into a crusade, make business fun; give surprise rewards. Growth 10+ is People 10+ ⑩  Be different – being unique in your business aspirations and approaches is a great reward for your employees who want to make a difference.   A GREAT BUSINESS inspires employees by amazing opportunities and customers by exciting products. Vadim Inventor Author Founder