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Surprise To Win: 10 Strategies
Amaze and Please Your Customers
"To create a truly dedicated customer base,
you have to go beyond merely
satisfying your
customers and come up with ways to surprise and
delight them to add that special something that helps you
stand out from your competitors and
build unshakeable loyalty."
Rieva Lesonsky
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Deliver more than you promised, go beyond
and above customer expectation package the expected and unexpected
to succeed
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Send your customers and prospects surprise gifts;
spread the love around; reward your best customers via a surprise;
take care of even your most casual customers to turn them into loyal
shoppers
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Invent
creative
marketing programs
Focus on
customer-driven
value innovation
every day! Be unique in your approach to creating and delivering
customer value.
Customers like uniqueness, and
they will view their relationship with your
business as a special, rewarding one.
Astonish
and Awe Your Competitors
"He who controls the element of surprise
will win the battle... The essential factor of military success is
speed, that is taking advantage of others' unpreparedness or lack of
foresight, their failure to catch up, going by routes they do not
expect, attacking where they are not on guard."
Sun Tzu
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Develop the ability to surprise and move quickly
to
create competitive disruption; practice OODA
Observe-Orient-Decide-Act
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Change the name of the
game by introducing radical innovations
Search for opportunities everywhere and
pursue them
with speed
Initially,
stay
beneath the radar of your competitors ;
then emerge unexpectedly and
keep accelerating the pace of change as your competitors weaken
Excite and Enthuse You
Employees
Inspiring People: 4 Strategies
"We have found that by reaching for what
appears to be the impossible, we often actually do the impossible; and
even when we don't quite make it, we inevitably wind up doing much
better than we would have done."
Jack Welch
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Create an
inspiring corporate culture;
make
business fun; give surprise
rewards
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Be different
being unique in
your business
aspirations and approaches is a great
reward for
your employees.
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