Vadim Kotelnikov    

Surprise To Win

10 Strategies To Win the Battle in the Marketplace


Business e-Coach     


Vadim Kotelnikov Surprise To Win Inspiring Corporate Culture Customer-driven Innovation Vadim Kotelnikov Fast Company Ksenia Kotelnikovs Surprise To Win in Business emfographics by Vadim Kotelnikov






  7 Routes to High Profits


Case Studies Innompic Games: Fun Teams

Innompic Games are about showcasing entrepreneurial smartness.

While Innompic teams are ideating, Innompic Fun Teams 'Fun4Biz' and 'Smart is Dumb' entertain and amaze the global audience by their smartness, wittiness and performing skills.

These teams should be really good at smart & fast thinking because their performance should be relevant to the idea or challenge just announced and have business sense... More



Inspiring People: 4 Strategies

Amaze and Please Your Customers


To become a Market Leader Download PowerPoint presentation, pdf e-book, deliver more than you promised,  go beyond and above customer expectation – package the expected and unexpected to succeed  >>>

Send your customers and prospects surprise gifts; spread the love around; reward your best customers via a surprise; take care of even your most casual customers to turn them into loyal shoppers  >>>

Develop virtuoso marketing strategies, focus on emotional drivers, invent creative marketing programs.  >>>

Focus on customer-driven  value innovation – every day! Be unique in your approach to creating and delivering customer value to stand out from the competition. Customers like uniqueness, and they will view their relationship with your business as a special, rewarding one.  >>>




Astonish and Awe Your Competitors


To win, develop sound competitive strategies, the ability to surprise and move quickly to create competitive disruption; practice OODA – Observe-Orient-Decide-Act  >>>

Change the name of the game by introducing radical innovations and developing new-to-the-world products  >>>

Search for opportunities everywhere and pursue them with speed  >>>

Initially, stay beneath the radar of your competitors; then emerge unexpectedly and keep accelerating the pace of change as your competitors weaken  >>>




Excite and Enthuse You Employees


Create an  inspiring corporate culture; turn your business cause into a crusade, make business fun; give surprise rewards  >>>

Be different – being unique in your business aspirations and approaches is a great reward for your employees who want to make a difference  >>>




Sun Tzu: The Art of War

He who controls the element of surprise will win the battle.

Sun Tzu

The Art of War

Jack Welch advice business quotes

By reaching for what appears to be the impossible, we often actually do the impossible.  >>>

Jack Welch


"To create a truly dedicated customer base, you have to go beyond merely satisfying your customers and come up with ways to surprise and delight them – to add that special “something” that helps you stand out from your competitors and build unshakeable loyalty."
Rieva Lesonsky

Goggle Larry Page business advice quotes

I would rather have people think we're confused than let our competitors know what we're going to do.  >>>

Larry Page


Gary Hamel business advice quotes

At the pinnacle of great design are products so gorgeous and lust-worthy that you want to lick them.  >>>

Gary Hamel