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The term "extended enterprise" represents a concept that a company is made up not just of its employees, its board members, and executives, but also its business partners, its suppliers, and its customers.

The notion of extended enterprise includes many different arrangements such as virtual integration, outsourcing, distribution agreements, collaborative marketing, R&D program partnerships, alliances, joint ventures, preferred suppliers, and customer partnership.

 

 

 

 

   

Why Extended Enterprise

Previously organizations have been thought of as linear entities, each with a linear value chain that consisted of all the activities required to design, market, sell, produce, deliver and support products and services. Suppliers and customers were thought to be "outside" the organization's domain. And the organization was depicted as a hierarchy of reporting relationships, primarily functionally aligned. Such depiction implied a command and control approach to actions, decision-making and information.

The new economy, with high-tech companies rapidly evolving and "old economy" enterprises embracing new ideas, brought tangible reality and urgency to new organizational forms.

With globalization of markets, productivity pressures, scarce resources, intensifying competition, blurred industry boundaries and rapid technology change, new relationships and structures have emerged in all sectors of the economy.

Modern organizations create new ways of delivering value to customers, new approaches to collaborating with suppliers along with critical thinking about organizational structure and purpose.

 

 

 

 

   

Guidelines for Designing an Extended Enterprise

 

 

 

 

❶  Carefully consider these Guiding Principles and augment as necessary with organization unique requirements

❷  Review current extended enterprise operation against these principles, identifying gaps or conflicts

❸  Involve other parties in the extended enterprise during these discussions and considerations

❹  Consult widely with IT vendors, systems integrators and preferred consulting firms when establishing extended enterprise strategies and implementation approaches

❺  Develop plans along with partner organizations to resolve gaps and conflicts

❻  Ensure that the principles become part of the ongoing management and strategic planning processes

 

Value Chain

IT-powered

 Connected Enterprise

e-Business

Strategic Alliances

Partnerships

Benefits

Synergistic

4Ps

Plenipotentiary Company Ambassador

Virtual Integration

3 Action Areas

 

 

 

   

Build People-to-People (P2P) Bridges

Bridges to customers, partners, and communities expand the company’s reach beyond its own walls. These relationships reveal new markets, new ideas, and new collaborations. A company with many bridges sees more opportunities than one standing alone... More

 

 

 

   

Co-evolving With Customers and Suppliers

In the new world of business ecosystems, you must learn how to get other players, especially your customers and suppliers, to co-evolve with your vision of the future. To be able to do so, you must let go of centralized control, establish an adaptive flat organization, and empower your employees and business units.

 

 

 

   

The Role of IT and AI

An extended enterprise can only be successful if all of the component groups and individuals have the information they need in order to do business effectively.

Extended-enterprise applications, or applications that span company boundaries, include a web of relationships between a company and its employees, managers, partners, customers, suppliers, and markets.

Technology plays a strategic role in the extended enterprise – in some cases driving the opportunity for change and in others facilitating collaborative relationships and inter-organizational operation. IT and AI enable the openness, immediacy, information sharing, flexibility and adaptability that the extended enterprise demands. IT and AI also enable customer responsiveness, speedy decision making, superb inventory control and greater visibility across the extended organization for demand planning.

The extended enterprise is an intricate, interconnected network of information, and you need true enterprise-strength solutions to tie all these together.