DON'Ts of Working with Trends
Do strive to be the first to spot
trends − the ability to spot trends before others is vital if
you want to think faster and thus be ahead of your competition.
stay close to your customers to
have better chances to
predict the future correctly.
Do visualize the future and make a contrastive analysis.
Do ask questions about the market place relentlessly: What
radical innovations have been developed? How
customer needs are changing? What is causing the changes?
entrepreneurial opportunities emerged?
Don't jump to conclusions about how far a trend will go.
future by the past, don't assume that the future will be a
replay of the present.