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❸
Industry Foresight provides a "top-down"
perspective that seeks to understand the complex
forces driving change,
including
emerging and converging
trends, new technologies, competitive dynamics, potential dislocations
and alternative scenarios.
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❹
Consumer/Customer Insight
provides a
"bottom-up" perspective, a deep understanding of both articulated
(explicitly stated) and unarticulated (latent or unrecognized)
needs of
existing and potential consumers/customers.
❺
Core Technologies and
Competencies is the set of
internal capabilities, organizational competencies and assets that could
potentially be leveraged to deliver
value to customers,
including
technologies,
intellectual property,
brand equity and
strategic relationships.
❻ A company's
Organizational Readiness may drive or
inhibit its ability to act upon and
implement new ideas
and
strategies, and to successfully manage operational, political,
cultural and financial demands that
will follow.
→
9 Signs of a
Losing Organization
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