Educative Failure Story: Google+
Google+
social network was launched in 2011 and shut down in
2019 because it was a dead service walking.
Google was expected to
morph
it because even after the company spent hundreds of millions of
dollars on it, Google+ was a failure. It had no
takers.
Having started too late, Google+ pursued a 'me-too' strategy
instead of creating
radically innovative and much
higher user value.
The Google+ developers have not been
communicated a
compelling
grand vision and had no knowledge of the 'big picture' they
were to create...
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