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Determined to harness the collective power of GE employees, create a free flow of ideas, and redefine relationships between boss and subordinates, Jack Welch, CEO, General Electric, created a new corporate culture. It's key elements are:
▪ Redesigning the role of the leader in the new economy: creating followers through communicating a vision, and establishing open, caring relations with every employee.
▪ Creating an open, collaborative workplace where everyone's opinion is welcome.
▪ Empowering senior executives to run far-flung businesses in entrepreneurial fashion.
▪ Liberating the workforce; making everybody a participant through improving vertical communication and energizing employees.
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