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Estee Lauder
Quotes |
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The most beautiful face in the world? It's yours.
I want to show as many as I can reach, not only how to be beautiful,
but how to stay beautiful.
Beauty is an
attitude. There's no secret. Why are all brides beautiful?
Because on their wedding day they care about how they look. There
are no ugly women – only women who don't care or who don't believe
they're attractive.
You may have great inner resources, but they don't show up as
confidence when you don't feel pretty.
If you don't
sell,
it's not the product that's wrong, it's
you.
>>>
I have never worked a day in my life without selling. If I believe
in something, I sell it, and I sell it hard.
When you stop talking, you've lost your
customer.
Look for a sweet person. Forget rich.
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To sell a cream, you sold a
dream in the early days.
I didn't get there by wishing for it or hoping for it, but by
working for it.
If there is a message at all, it's probably that we have to
recognize in ourselves how we feel morally about certain things and
make sure we follow that up with our actions.
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Lauderisms |
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Create
→
your own style.
Keep your own image straight in your mind
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Trust your
instincts
Find the proper location
Act tough
You get more bees with honey
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Keep an eye on the
→
competition
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Divide and rule
Break down barriers
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Don’t be afraid of the
trial-and-error approach
Acknowledge your mistakes
Write things down
When you're angry, never put it in writing
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Learn to say no
Hire the best people
Train the best sales force
Give credit where credit is due |
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Vision and
Passion
Estee Lauder explains the secret of her success
simply: “I was a woman with a mission and single-minded in the pursuit of my
dream.”
Starting with little more than a dream and
passion,
through extraordinary ambition, impeccable
taste, perseverance,
innovative marketing and hard work, this creative visionary became the
wealthiest self-made woman in America.
Estee Lauder built a cosmetics empire on the
motto, “There are no homely women, only careless women.” By convincing those
“careless women” they could become beautiful – with a little help from her
products – she took on the giants of the cosmetics world and won.
Action and
Perseverance
"I didn't get there by
wishing for it or hoping for it, but by
→
working for it,"
Estee Lauder often reminded her
sales force.
This
→
attitude, together with an uncompromising
belief in her product and the beauty in all women, made Estee Lauder a most
respected household name.
Estee Lauder is described by those who knew
her as a person you simply could not say no to. Yes, she was charming, but
the real secret of het success was perseverance. Failure was not an option
for her. Estee Lauder simply refused to give up where others have failed.
Customer Care
and Hard Selling
Two key elements to Estee Lauder's success were
a personal interest in the client and free giveaways.
Estee. Lauder was
happiest advising women
during her in-store appearances. One of her favorite quotes was "Telephone,
Telegraph, Tell-A-Woman," because she knew that once a woman tried an Estée
Lauder product, she would love it and share it with her friends.
Explaining her success, Estee Lauder said, "I
have never worked a day in my life without
selling. If I believe
in something, I sell it, and I sell it hard."
Creative
Marketing
Creative Promotion
Strategy: While her company was still small.
Estee Lauder embarked on an innovative promotion
strategy. Her advertising budget of $50,000 was too
small to hire a leading ad agency. So Estee Lauder Estee
pioneered the free sample as a marketing ploy. She
invested all the money in samples to be offered through
direct mail, charity giveaways and as gifts with
purchases. (This “free gift with purchase” technique
would become a company trademark and later, a standard
industry practice.) The result was thousands of new
customers...
More
A Great
Leader
Mrs. Lauder's
leadership inspired thousands of
people. She received scores of honors, including the United States'
Presidential Medal of Freedom and France's Legion of Honor. |
