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Be
a
Disruptive Innopreneur
It takes a disruptive
→
entrepreneur
to
→
lead
→
creation
of
radically innovative value by an
innovation team,
→
build
a
disruptive
high-growth company and achieve
→
high profits.
Create
Innovative
Customer Value
→
Search
for new,
radically different
→
value
curves to achieve
sustained
high growth. Don't seek to
stay ahead of the competition,
seek to
make your
competitors irrelevant by
creating radically new
customer
value.
>>>
Practice Systemic Innovation
Engage the
energy,
creativity
and
intelligence of the
whole
workforce and
involve other stakeholders, such as strategic
partners and
customers, in
design and
→
development
of
customer-focused innovations.
>>>
Develop
the
Ability To Surprise
Be innovative and unpredictable.
"He who controls the element of surprise
will win the battle," taught
Sun Tzu.
Look for ways
to excite your employees, amaze your customers and shock your
competitors.
>>>
Differentiate Your Company
and
Your Products
To
→
compete
with other businesses you need something unique that nobody else can
copy. Create a niche
for your business.
→
Sell
unique products that
→
customers
perceive as being valuably different.
>>>
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