MARKETING PLAN - avoid common mistakes and create a unique mix

Business Plan
Marketing Plan

Vadim

Inventor
Author
Founder

What's New?

In today's rapidly changing world, marketing plans based on what will happen in the future are usually wrong.

While you cannot predict the future, you can get a handle on trends and convert risks into opportunities.

	Set of 2-minute Knowledge Hacks
	Marketing Rainbow It's when you put diverse marketing techniques into one kit that you invent!

Short-Term Planning

Come up with an angle or word that differentiates your product or company.

Long-Term Planning

Set up a coherent long-term marketing direction that builds a program to maximize that idea or angle. It's not a long-term plan; it's a long-term direction.

Tracking Trends vs. Traditional Market Research

As product life-cycles are shortening quickly, traditional market research – both quantitative and qualitative – can sometimes be more of a hindrance than a help. It is good at measuring the past and present.

Marketing Plan Primer

Essential Contents

Unique Selling Proposition (USP)

Besides, traditional research has the drawback of relying on what consumers bought in the past, which is quite different from what they want now. People don't know what they will do until they see a new product.

While you cannot predict the future, you can get a handle on trends, which is a way to take advantage of change and convert risks into opportunities.

Spotting and tracking trends can be a very useful tool in dealing with unpredictable future.

Trend Spotting Tips

"You have to find out how to press the "hot buttons" that turn consumers on, and this reality means gaining an understanding of what motivates them in real-life situations."

~ 22 Laws of Marketing, Al Ries, Jack Trout and Paul Temporal

What Makes People Buy

The Law of Heart

Customer Value Proposition