Customer is not an object of marketing, Customer is the one who, if pleased, pays your salary, and, if excited, brings you joy and inspiration... More

→ Great Slogan: WOW Principle and 7 Features

→ Virtuoso Marketing 

First-Time Purchases

When people buy new products their buying decisions are usually driven by emotions and justified by logic. People tend to buy with their hearts and rationalize with their heads.

To win customers over, think behaviorally. How can you overcome your prospects’ resistance to change, disrupt their old behavior, initiate a new desired behavior and turn it into a habit?

→ Differentiate your brand and product from competitors. Create a great brand appeal. Emphasize benefits, create a great unique selling proposition (USP), build credibility and trust, and use emotional triggers to achieve your goal.  

→ Buzz Marketing 

For instance, colors, videos and music are strong emotional differentiators. According to the University of Loyola, Maryland, color increases brand recognition by a whopping 80%.

Psychological triggers are strong motivational factors that can evoke a sale. Some powerful psychological triggers are a guarantee of satisfaction, curiosity, opportunity, fear, and guilt.  >>>

→ Empathetic Marketing

Customer Needs  ●  Understanding Risks Perceived by Customers

How To Market Radically Innovative Products  ●  How to Market an Innovative Event

Recurring Purchases

Market to the subconscious. When a person has repeated a purchase many times, the buying process turns into a habit. The conscious mind hands over the decision power to the subconscious mind that works millions of times faster.

→ Subconscious vs. Conscious

Leading brands build loving customer relationships,  make it easy for the customer to buy from them, provide great empathetic service and partner with their key customers in order to get better customer insight, create greater → Value Innovations  and thus retain existing customers and win new ones.

→ Customer Care

Brand owners who want to steal customers from their → competitors need to understand that they are not competing against rival brands as much as they are competing against their prospects’ existing habits, perceptions, subconscious thinking and resistance to change.

→ Synergistic Selling: 3 Components

→ Customer Success 360

→ Customer Value Creation

→ Creating Sustainable Profits: 9 Questions To Answer

→ Create Customer Value: 10 Lessons from Konosuke Matsushita

→ Customer Value Proposition

→ Social Media Marketing: 10 Tips

Happy Business  ●  Love Your Customers  ●  White Marketing

Knowing Customers  >>  What Self-Educational Courses People Buy  ●  Listen To Customers