|
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If I
had asked the public what they
wanted, they would have said a
faster horse. |
Henry Ford
Ford Moror |
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You can't just ask customers what they
want and then try to give that to them. By the time you get it built,
they'll want something new. |
Steve Jobs
Apple |
| |
Face the
Reality
"Nearly 100% of
innovation – from business to politics – is inspired
not by "market analysis" but by people who are supremely
pissed off by the way things are."
~ Tom
Peters
There's nothing bad about
market research as long as you remember that marketing
is the game of the future. "Most marketing surveys are
reports on the past. Research tells us what customers
already did and not necessarily what they're about to
do. They don't know what they're going to do and we
shouldn't embarrass them with questions," write Al Ries,
Jack Trout and Paul Temporal in their book
The 22 Immutable Laws of Marketing. |
| |
Trend
Watching vs. Traditional Market Research
While you cannot predict the future, you can
get a handle on trends, which is a way to take advantage of change
and convert risks into opportunities.
Spotting and tracking
trends can be a very useful tool in dealing with unpredictable future...
More |
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Empathize with Your Customers
If you really want to understand your customers, free
yourself from you ego and become them.
LOVE YOUR CUSTOMERS. Look at the world through their
eyes, empathize with their feelings, dreams and
thoughts. Walk a mile in their shoes to understand
what motivates them, what they truly need and
desire...
More |
|
Empathy means challenging your preconceived ideas and setting
aside your sense of what you think is true in order to learn what
actually is true that people aren’t conscious of.
>>> |
Tom Kelley
IDEO |
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7
Characteristics of Successful Entrepreneurial Firms
▪
Principals make business decisions based on a clear
understanding of the market and the competition, rather
than their own enchantment with their product...
More |
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Venture Planning Checklist: Customer Assessment
▪
Is your venture based on a true marketplace need, not an
idea from your family and friends? Do people
really want this or do you think they need it? Want
wins over need...
More |
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Define
Market Segment & Customer Profile
Demographic (education, occupation, income level, age,
gender, etc.)
Geographic location
Business markets (type, size, location, turnover, etc.)
Consumer behavior characteristics |
|
|
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Google
is the Internet’s number one search engine today. What is the reason for
their remarkable success? It’s
beta
testing and
market learning. They launched a less than perfect service into
the market place to get market feedback.
Feedback is the key to dominating a market. It also makes great business
sense. Google's competitors were trying to perfect a product by themselves
separate from their target market as Google was continuously and rapidly
upgrading their original beta version by
listening to the customer.
They strived to achieve
harmony with the
reality...
More
New Product Development:
Keys To Successful Market Learning...
Marketing &
Selling Strategy at Different Company Growth Stages...
Understanding What
Motivates People...
Five Popular Innovation
Myths...
Observing People...
Learning About the Markets
for New-to-the-World Products...
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