A marketing plan is typically designed to establish a framework for management
to use as they pursue the marketing and sales objectives. It should be built on
the results of your market research,
customer insight, and the specific
→
Value Proposition
of your product
or service.
→
Great Slogan:
WOW Principle and 7 Features
→
Social Media Marketing:
10 Tips
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Empathetic
Marketing
→
Emotional
Marketing
→
Sell
Benefits
→
Selling Is
Problem Solving
In general, a marketing plan is a shorter form of a
business plan that has a limited scope and marketing emphasis.
Similar to any other business document, it is not only important for the
marketing plan to have the right content, but it must also be presented in a way
that is informative and maintains the reader's interest.
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Customer Success 360
→
Customer Care
→
Customer Value Creation:
Yin-Yang Strategies
→
Creating Sustainable Profits:
9 Questions To Answer
→
Create Customer Value:
10 Lessons from Konosuke Matsushita
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Differentiation
Strategies
Every marketing plan has to fit the needs and situation. Even so, there are
standard components you just can't do without. A marketing plan should always
have a situation analysis, marketing strategy,
sales forecast, and expense budget...
