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New Product Development (NPD)
Critical Milestones
VadiK
Inventor
Author
Founder
This milestone programme was developed for the private business incubator Indiaco, India I used to be a Board member of. The critical milestones provide a roadmap to customer value creation and selling success.
Start with the desired customer experience in mind and walk backwards.
Identify Customer Desires and Needs
① Business problems
② Customer requirement
③ Business opportunity
④ Target application
⑤ Technology requirements
⑥ Product capabilities
Product Innovation
Inventive Thinking
Soft Innovation
Value Innovation
KoRe 10 Tips
Customer Value Creation Journey
Understand the Market Opportunity
① Competitive landscape
② Industry trends
③ Market size & growth
④ Target vertical markets
⑤ Target customers
⑥ Channels
⑦ Potential partners
⑧ Value proposition
New-To-the-World Product Development
Dream Product Development (DPD)
Apple's 10-3-1 New Product Design Process
Prepare to Enter the Market
① Product positioning
② Competitive strategies
③ Pricing
④ Marketing plan
⑤ Sales strategy
⑥ PR messaging
⑦ Sales tools
⑧ Sales infrastructure
⑨ Lead tracking system
⑩ Customer support
Startup
Growth
Finance
Management
7 Characteristics of Successful Startups Capital Formation Process
Milestone Chart
Milestone-based Thinking
Succeed in Generating Revenue
① Establish partners
② Establish channels
③ Identify sales leads
④ Engage with prospects
⑤ Close customers
⑥ Secure reference accounts
⑦ Complete product rollout
10 NPD Best Practices
7 Routes to High Profits
InnoBall (Innovation Brainball) Entrepreneurial Simulation Game
Achieve Far More
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