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Creative and Innovative
Modern SMEs are learning and creative companies that change and adapt to
suit their rapidly changing
business environment.
Innovation is their powerful tool. Doing new things or doing old things
in new ways is how SMEs exploit
change as an opportunity for a different business or a different
service.
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ICT-Powered SMEs
ICT-powered SMEs
Tech-savvy SMEs
benefit a lot from being technology leaders. They outperform peers in
sales, profits, employee satisfaction, and business growth. Leading SMEs adopt
aggressively and employ the full range of available ICT tools – from
productivity software to
Internet connectivity to
cloud-based services. They stay ahead of mainstream
ICT
adoption and ride new waves of advancement to improve effectiveness,
efficiency, and
innovativeness. They connect better and
faster with new customers and markets, and compete with much larger players. >>>
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Customer Engagement
Online
customer engagement is
a new trend.
Customer-focused corporate
website,
discussion forums or blogs, for example, are spaces where people
can communicate and socialize in ways that cannot be replicated by any offline
interactive medium.
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