By 2021, the total number of business
and consumer emails sent and received daily will reach 319.6
billion. Email marketing is an effective way to communicate with
customers, keep them updated, and boost conversions.
If you're unfamiliar with email
marketing, that's okay!
Keep reading to learn everything you
need to know about email marketing. With this email marketing 101,
you can develop your own strategy. Then, you can reach customers and
build your business, one email at a time.
Get started with this guide!
What Is Email Marketing?
First, let's discuss email marketing
defined. Email marketing is a strategy that uses emails to nurture
leads before converting them into customers.
The process usually starts on your
website, where visitors can subscribe to your email list. Sometimes,
it helps to use an incentive, or lead magnet. Lead magnets can
include free ebooks, coupons, or other offers.
Using a strong call-to-action (CTA),
you can convince readers to provide their email address in exchange
for your incentive.
Then, you can use your emails to keep
readers up-to-date about offers, products, services, and more. Thes
emails can help people become more familiar with your brand and
There are many benefits to using email
marketing as a part of your digital marketing strategy.
For example, 85% of US retailers say
email marketing is one of the most effective customer acquisition
tactics. Email marketing can also help you increase conversions and
retain customers long-term.
Increasing customer retention will
help you save money in the future.
Email marketing is also a
cost-effective marketing option. Instead of wasting money on
billboards and flyers, you can choose a strategy with a higher
The rest of this email marketing 101
guide will help you begin your first campaign.
How to Get Started
Part of this email marketing 101 is to
help you get started with your email marketing campaign. You'll
• A method for building your email
• An email marketing service
To build your email list, make sure
you have a lead capture form on your website. Then, consider what
incentive you can use to attract subscribers. For example, you can
offer readers a coupon off their first purchase.
Once you build a list, make sure to
segment your audience. Segmentation will allow you to personalize
your emails for each audience type. More personalized emails will
help you better connect with customers.
Next, consider which email marketing
service you'll use. This service will allow you to create and send
emails. Then, you can use the platform's analytics to improve your
For example, you might want to compare
the difference between
mailerlite vs mailchimp.
Look for a platform that makes it easy
for you to automate your emails. Email automation will save you
Then, create a template. You can use
the same design for your emails. Make sure to send a welcome email
to new subscribers to confirm their subscription.
Email Marketing 101: Your Awesome,
With this easy email marketing 101
guide, you can get started with your first campaign today! Then, you
can reach your subscribers and turn them into customers!
Looking for more tips? Explore the
Business section of the blog today!