"If you own a
small business, it's essential
that you offer customized, non-commodity solutions that meet your clients'
specific niche needs. Niche needs are challenges faced by customers that are
not readily solved in the open market. Your ability to solve niche needs is
what will differentiate your company competitively while allowing you to
better service and support customers. The ability to customize solutions
also insulates your company from competition and allows you to charge
premium prices for your products and services," advises Dave Wendt, CEO, Outmind Industrial Media.
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Customer Success 360
Large corporations keep trying to design
business processes that will give them the customer-service advantages
they once held as small businesses. They forget that
satisfying customer needs and continuous
value innovation
is
the only path to
business success and
sustainable growth.
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Innovation Is Love
This creates
opportunities for new, smaller companies to emulate and improve upon what
made their bigger competitors
successful in the first place and steal their
customers.
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Selling Is Problem Solving
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Problem Solving Strategies: 4 Levels
→
Synergistic Selling: 3 Components
So sell your
small business strengths.
Make sure your clients are aware of
the advantages your small
business offers.
