Business Unit Level Strategy

A strategic business unit may be any → profit center that can be planned independently from the other business units of your corporation.

At the business unit level, the strategic issues are about both practical coordination of operating units and about developing and sustaining a competitive advantage for the products and services that are produced... More   

Strategy Formulation and Implementation

At the business unit level, strategy formulation and implementation deals with:

• Positioning and → differentiating the business and/or products against rivals

• Business-level cross-functional process management

• Anticipating changes in technology and customer perceptions and adjusting the strategy to accommodate them.

• Influencing the nature of competition through strategic actions such as virtual integration and through political actions

• Building strategic partnerships and co-innovating with other business units, partners, and customers.