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Functional Level Strategy
The functional level of your organization is
the level of the operating divisions and departments. The strategic issues
at the functional level are related to functional
business processes and
value chain. Functional level
strategies in R&D, operations, manufacturing,
marketing, finance, and human
resources involve the development and coordination of
resources through
which business unit level strategies can be executed effectively and
efficiently.
Functional units of your organization are
involved in higher level strategies by providing input into the business
unit level and corporate level strategy, such as providing information on
customer feedback or on
resources and
capabilities
on which the higher level strategies can be based. Once the higher level
strategy or
strategic intent is
developed, the functional units translate them into discrete action plans
that each department or division must accomplish for the
strategy to
succeed.
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