Primary source of
information: “The Asian Manager’s Handbook of E-Commerce”, Rajesh Chackrabarti
and Vikas Kardile; “The E-Myth Contractor”, Michael E. Gerber; and “IndiaSoft”
key to success in e-venture is not technology, but value addition and customer
satisfaction. Technology should serve, not rule."
Aspects of the
business plan that need special attention in
the case of an e-business strategy as against a general
business strategy include:
Basics of an
and trends in online business
differentiating, and positioning for e-ventures
online and offline activities of your business
Basics of an e-Business
General Product Groups and
Impulse Products: the customer has
typically not planned ahead what he wants to buy; he buys such products when
he sees them.
High Involvement Products:
In case of expensive and complex items, customers consider a number of
factors and shop around before they buy.
In case of
standardized and well-known products, price, selection and availability act
as differentiation factors.
Some products come with a lot of optional features that the
customers can chose from.
e-Venture Internal Start-up Models
The four common corporate
is set up to slowly transform the entire organization into an online enterprise.
It is developed in the shadow of the parent, as a separate unit, often reporting
directly to the
e-venture team is formed to formulate and implement your e-business
strategies. The team and its operations may later develop into an
Developing with a Partner:
The parent company can
partner with another company to develop the e-commerce unit. This approach
provides an opportunities to both companies and to develop greater synergies
by combining their core competencies.
positioning for e-ventures
is more important on the web than in offline business because it is one of the
ways available to distinguish an online product or website from millions of
competitors. On the Internet, it is almost impossible to get visitors without a
recognizable brand name.
In your advertising and marketing campaign, you can impart a new meaning to
an existing word (eg. “Amazon”) and associate it with a completely different
context. Test the proposed name on a pilot sample across the target market
to make a better choice.
The logo should be:
a sample: Logo of the Ten3 Business e-Coach - Design Secrets)