Venture Management:



Building and Managing e-Business Ventures

By: Vadim Kotelnikov

Founder, Ten3 Business e-Coach Inspiration and Innovation Unlimited!

"The key to success in e-venture is not technology, but value addition and customer satisfaction. Technology should serve, not rule."

Strategic Framework for Growth

  • Know the global market and trends

    • Where is the need?

    • What is the solution?

    • What is the cost?

  • Leapfrog – partner with enabling technologies

    • Professional services

    • Value-added products / services

  • Dig inside business value chain

    • Identify needs

    • Develop innovative solutions

  • Invest in training and education

    • Provide training

    • Encourage self-learning

    • Coach


Challenges for the IT Leader


Before You Begin: Questions to Answer

  • Why do you want to go online?

  • What business do you want to be in?

  • How will your online business add value to your customers?

  • How should you align your offline and online business?

Major Issues Involved in Setting Up and Running an e-Venture

  • Organizational Issues

    • Corporate inertia and resistance to change may underplay the need to develop an e-strategy

    • A common e-strategy may be hard to develop. To be effective and bridge the “Business-IT Divide”, it requires adoption of the modern Enterprise-wide Business Process Management (EBPM) approaches.


    • Lack of leadership and CEO’s involvement can kill the transformation effort.

    • The sales, finance and HRM force should develop a stake in e-business.

    • Coaching, training and continuous self-education is crucial in getting everyone on board.

  • Technological Issues

    • When making your choice, remember: You shouldn’t outsource your competitive advantage!

    • Trade-off between quality and speed of technological adaptation.

    • Transition from 8/5 to 24/7 services to serve the online clients.

    • Challenge of “legacy system” integration within the enterprise.

    • Issues related to “opening up” and integrating with your suppliers and customers.

  • External Issues: Managing Existing Partnerships

    • Hurdles in integrating heterogeneous hard-soft systems in different organizations.

    • Leadership, trust and co-innovation issues in managing inter-organizational processes.

    • Partnering with complementary service providers and customers.

    • The fear of loosing connectivity and competing with partners

Choice of Technology

The key to success in e-venture is not technology, but value addition and customer satisfaction. Technology should serve, not rule.

Qualities you should look for while selecting the appropriate technology:

  • Scalability and maintainability of the project

  • Possibility of customizations, personalization and localization

  • Capability to integrate with existing business systems and processes

  • Customer Relationship Management (CRM) and e-supply chain features

  • Effective and easy content management

  • Security

  • Cost


 Discover much more in the


e-Venture Opportunity: Paradigm Shift...

Build, Buy or Rent?...

Basic Guidelines...

Tips for Building a "Winner" Web Site...

Reducing IT Project Risk...

Developing a Business Plan for e-Venture...

Managing Radical Projects...

5 Rules of IT Startups...





  1. "Reducing IT Project Risk - Methods Used in the IT Selling and Buying Process", White Paper by Ruben Melendez, President and CEO, Glomark Corporation

  2. The One Page Project Manager for IT Projects: Communicate and Manage Any Project With A Single Sheet of Paper, Clark A. Campbell

  3. “The Asian Manager’s Handbook of E-Commerce”, Rajesh Chackrabarti and Vikas Kardile

  4.  “The E-Myth Contractor”, Michael E. Gerber

  5.  “IndiaSoft” Conference Materials

  6. Venturepreneur, Vadim Kotelnikov

  7. Entrepreneurial Leadership, Vadim Kotelnikov

  8. New Business Models, Vadim Kotelnikov

  9. Managing Radical Innovation, Vadim Kotelnikov

Venture Management

Developing a Business Plan for e-Ventures


Business Model Innovation: New Roles of the IT Leader

IT Leader

IT/Business Alignment


Intellectual Property Issues Related to E-Commerce

Enterprise Resource Planning (ERP)

Customer Relationship Management (CRM)

Value Chain Management

Enterprise-wide Business Process Management (EBPM)

Process Thinking