10 Positioning Tips




Win a desired position in the minds of people

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo Vadim Kotelnikov




Vadim Kotelnikov advice quotes

Being just perfect is not enough you must also be remarkable and rememberable. You must position your brand in the mind of your prospect.

Vadim Kotelnikov

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon



Positioning is about how you differentiate your brand, company, product or service in the mind of your prospects and customers on a long-term basis.




The Essence of Positioning

Positioning is a new approach to differentiation, communication, advertising and marketing.  It is an organized system for finding a window in the mind of your prospect in order to position effectively over there a product a brand, a company, a merchandise, a service, or a person against its main competitors in today's overcommunicated society.


KoRe 10 Positioning Tips

Stand Out

Competitive Differentiation





Vadim Kotelnikov advice quotes

Coaching by Example

Vadim Kotelnikov, founder of 1000ventures - personal logo    Business e-Coach    Innompic Games icon


Invented and launched in 2001, Business e-Coach was the first free online business education resource. As it was first to market, the initial brand positioning was easy. The slogan "We don't teach we inspire!" differentiated Business e-Coach from traditional educational institutions for decades.




Innompic Games vs. traditional social networks

Traditional social networks are primarily single-dimensional they help people communicate.

Innompic Games (IG) deliver clearly differentiated huge additional benefits as a two-dimensional social network that helps people grow as well.

  Creating Value Online Social Networks: Opportunities and Strategies Fun4Biz: Business Model Competitive Differentiation Innompics Differentiated 10 Success Lessons from Facebook Why Google+ Failed Innompic Games: Helping People Grow Vadim Kotelnikov LinkedIn Instagram Twitter The Tree of Online Success Social Netwroks: Value Created - communication, growth - by Facebook, Twitter, LinkedIn, Fun4Biz, CimJoy



Innompic Peace Prize positioned

The True Peace Way
no one walked before

The Innompic Peace Prize was announced after the international group of experts had analysed major international peace award practices and discovered that none of them nurtured true peace in the World.

  Innompic Peace Prize positioning example Noble vs Nobel, all-inclusive love



Get Heard in the Overcommunicated Society

The rapid growth of communication methods has given us a new disease: Information Overload Syndrome. In today's overcommunicated society, to be successful, you must touch base with reality. And the only reality that counts is what's already in the prospect's mind. In the communication jungle out there, there are just too many products, too many companies, and too much marketing noise. The mind, as a defense against the huge volume of today's communications, screens and rejects much of the information it offered. The only hope to score big is to be selective, to concentrate on narrow targets, to practice segmentation. In a word, "positioning".


Brand Positioning

KoRe 10 Positioning Tips

10 Commandments of Positioning

Psychology-based Differentiation

Depositioning Competitors




"The easy way to get into a person's mind is to be first. If you can't be first, then you must find a way to position yourself against the products, the politicians, the persons who did get there before you." ~ Jack Trout





"The basic approach of positioning is not to create something new and different, but to manipulate what's already up in your prospect's mind, to retie the connection that already exist. The advertising people spend their time and research money looking for positions, or holes, in the marketplace."

~ Positioning, Al Ries and Jack Trout

  Positioning key elements





Oversimplified Message

In communication, more is less. The best approach to take in our overcommunicated society, where only a tiny fraction of all messages actually gets through,  is the oversimplified message. You have to sharpen your message to cut into the mind if you want to make a long-lasting impression.



Value Mantra






Use the Right Colors in Your Promotional Materials

Analyze what colors your competitors use. Avoid using colors already associated with your competitor if you wish to position your product effectively in the mind of your prospects... More


Marketing Is About Dealing with Perceptions





Research-based Exercise

Positioning a company is a difficult task. While advertising is a creative task, company positioning must be developed from careful research about your brand. You must find out:

▪ how the marketplace sees your company

how your customers see your company and what they value

what you know about your own company and the customer value it creates.

Positioning should be a foundation for action to design, manage and defend your brand. It should inform everything you do: what customer value you create, what you value, what's your sustainable competitive advantage, how you conduct your business, how you communicate and interact with customers.


Customer Insight

Customer Needs

What Makes People Buy

Empathize with Customers

Observe People

Customers' Perception of Quality

Customer Feedback