Strategic Management




VadiK teachings Vadim Kotelnikov

Business Strategy

A master plan for achieving your vision

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



A business strategy is a dynamic master plan developed by the top management of a company for achieving their larger vision and strategic goals.

A business strategy provides the guiding principles for decision-making and an outline of strategic actions and decisions a company plans to take to reach its strategic intent or objectives.

  Business Strategy Pyramid from vision to action plans



Business Strategy Defined





A full statement of a selected business strategy is a business plan defining:

▪ the company vision, overall corporate strategy, and objectives;

▪ the strategy and tactics that will enable the company to reach those objectives;

▪ the resources required, and how they are going to be obtained;

▪ what the main milestones and steps are along the way;

▪ who is responsible for causing each step to occur;

▪ what are the company's business risks and external factors that need to be kept under review for indications that a change in strategy or plan may be required.

* * *

Work On Your Business As Well

Most business-strategists are so busy working on their strategies that they never find time to work on their business as a whole. Thus they fail to anticipate changes or notice opportunities for business developent. Unless you regularly schedule time (one-day out-of-the-office meeting a month at least) to work on your business and answer critical questions, you'll never achieve your stretch goals.




Bigger Picture: Strategy Pyramid




Business Strategy is the second hierarchical level of the Strategy Pyramid  

Business Strategy is the second hierarchical level of the strategy pyramid.

At the upper level, the corporate strategy defines what business you should be in.

Business strategies help create the business plan, value-creation approaches, and competitive strategies.




Modern Dynamic Approach to Business Strategy




Vadim Kotelnikov

Keep learning forward because
if you strop learning, you stop creating history and become history.

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon



Strategizing is much more than just visioning, forecasting and planning. In the new rapidly changing economy, all substantive issues of strategy have been redefined as issues of implementation. The strategy itself is not static today, it's dynamic.


10-part Business Strategies of World-changing Firms

Strategies of Market Leaders




The modern subject of business strategy is a mix of HIGHERsight, analytic techniques, strategic simulation games and strategic experimentation with promising ideas and opportunities aimed at enhancing a company's position in its actual and potential marketplace.

  Dynamic Strategy Formulate Adapt Implement



Today, strategic management in general and strategizing in particular is concerned with the match between the internal resources and capabilities of the company and its external environment and entrepreneurial opportunities.


Opportunity-driven Business Development

Business Games




As strategy today is a subject of application, rather than a discipline, the obvious underpinning components of strategic management are strategy innovation, strategic simulation, strategic motivation, strategic action, strategic flexibility, and strategic learning. You should employ them to define a structure in which the process of strategy formulation and its implementation are bound together.






Disruptive Strategist

Disruption Strategy

Microsoft's 7-part Competitive Strategy

Ask Learning SWOT Questions










5 Strategic Questions

You Should Ask to Understand Where Your Business Is Going

By: Jack Welch

  • In the last three years, what have your competitors done?... More

10 Rules for Building a Great Business

  1. Surprise markets and competitors by introducing disruptive products... More



Systemic Innovation

7 Interwoven Areas

  1. Business Innovation

  2. Strategy Innovation... More


Creating Competitive Disruption

7 Strategies

  • Develop the ability to surprise

  • Develop ability to move quickly.

Strategic Innovation

7 Dimensions

  1. A Managed Innovation Process – combining non-traditional and traditional approaches to business strategy.

The Methods of Business Strategy

"Even if you do see the future correctly, its timing is hard to predict and its implications are uncertain."  ~ John Kay

According to John Kay4, methods of business strategy require:

  1. Looking inward: strategic analysis of the characteristic of your company to identify your distinctive capabilities and surround them with a collection of reproducible capabilities, or complementary assets, which enable your company to sell its distinctive capabilities in the market it operates.

  2. Looking outward: strategic analysis of the industries and markets in which your company operates to identify those markets in which your company's capabilities can yield competitive advantage.

The questions are twofold:

  1. What are the origins and characteristics of the successful fit between capabilities and environment? Why do companies succeed?

  2. How can companies and their managers make that fit more effective? How will companies succeed?

Competitive Strategies

To be successful today, your company must become competitor-oriented. You must pursue the right competitive strategy – avoid strengths of your competitors and look for weak points in their positions and then launch marketing attacks against those weak points... More

Building Your Sustainable Competitive Advantage

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors... More

Business Strategy Stretching

To Jack Welch, the legendary former CEO of GE, business strategy stretching is doing the best possible – and then reaching beyond.

What Welch calls "stretch" simply means figuring our performance targets "that are achievable, reasonable, and within GE's capabilities. And then raising sights higher – much higher – towards goals that seem almost beyond reach, goals requiring superhuman effort to achieve."8 Often business leaders exceed goals even as they fall short of the stretch. Don't punish, reward them. What's critical is setting the performance bar high enough; otherwise, it's impossible to find out what people can do... More

New Paradigm: Resource-Based Theory

The currently dominant view of business strategy – resource-based theory – is based on the concept of economic rent and the view of the company as a collection of capabilities. This view of strategy has a coherence and integrative role that places it well ahead of other mechanisms of strategic decision making.4

The resource based view of strategy emphasizes economic rent creation through distinctive capabilities. Economic rent is what companies earn over and above the cost  of the capital employed in their business. It is the measure of the competitive advantage, and competitive advantage is the only means by which companies in competitive markets can earn economic rent. The objective of a company is to increase its economic rent, rather than its profit as such. "A company which increases its profits but not its economic rent – as through investments or acquisitions which yield less than the cost of capital – destroys value."4 The perspective of economic rent forces the question 'why can't competitors do that?' into discussion.

Business Strategy in the New Knowledge Economy...

Dynamic Enterprise Strategy...

Strategy Innovation: Evolution of a Successful Strategy...

Business Intelligence...

Technology-oriented Business Strategy Formulation...

Connecting Power...

Strategic Achievement...

Competitive Strategies..,

Competitive War Games...

Flying Beneath the Radar...

Innovation Strategies...

Competitive Disruption...

Cleaner Production Strategy...

Make It Fun...

Four Categories of Business Tactics...

Strategic Project Management (SPM)...

 Case in Point  GE...

 Case in Point  Silicon Valley Firms...

 Case in Point

 Case in Point  Microsoft...

 Case in Point  Charles Schwab...



Sun Tzu: The Art of War

An effective competitor has a vision
Vision: the ability to foresee the future.

Sun Tzu

The Art of War

Confucius advice


is not a process for the impatient.


Sam Walton's rules for buiding a great business

Swim upstream. Go the other way. Ignore the conventional wisdom.

Sam Walton






  1. Strategic Management, Alex Miller

  2. Strategic Management - Competitiveness and Globalization, M.A. Hint, R.D. Ireland, and R.E. Hoskisson

  3. Strategic Enterprise Management Systems, Martin Fahy

  4. Strategy and the Delusion of Grand Designs, John Kay

  5. Successfully Devising Corporate Plans, Brian Houlden

  6. Changing Strategic Direction, Peter Skat-Rørdam

  7. The Welch Way, Jeffrey A. Krames

  8. Jack Welch and the GE Way, Robert Slater

  9. It's not the BIG and eats the SMALL... it's the FAST that eats the SLOW, J. Jennings & L. Haughton

  10. Managing Complexity, Robin Wood

The  Role of Intellectual Property Rights (IPR)